Our brief was to provide a new approach to their marketing and PR efforts, focussing on key areas of their business that they wish to grow, particularly in the field of high-value injury and commercial work. The marketing strategy needed to complement a business development strategy focused on existing, prospective and dormant clients. Kain Knight also required support with the co-ordination and driving of marketing activity. We provided PR, social media, copywriting, advice and media relations services to raise their brand awareness.

The Brief

• Increased awareness and brand exposure to existing and new markets 
• Reinforced Kain Knight as “leaders in costs” and a “high quality” solution for clients 
• Ensured a regular flow of communication from Kain Knight to its audiences – consistently and on brand 
• Tightened and co-ordinated social media activity to maximise opportunities and communicate brand values 
• Used legal publications to position/maintain Kain Knight as thought-leaders in its field 
• Developed meaningful KPIs to measure the outcome of marketing activity 
• Enhanced Kain Knight’s proposition as an outsourced solution for in-house cost departments from other law firms.

Ongoing Support

• Social media management to increase followers, engagement and raised brand visibility regionally. Includes paid for advertising campaigns.
• Regular updates to the website news and articles section
• Creation of resources and guides for the website
• Award and legal directory submissions written
• Identification of any PR opportunities
• Monthly reporting on the effectiveness of marketing strategies
• Event co-ordination

Outcome

About the client

Kain Knight is one of the longest established and leading independent firm of costs lawyers in the UK. They work with many of the leading civil and commercial law firms to deliver the full spectrum of costs litigation services. Kain Knight’s large team have the detailed knowledge and combined expertise needed to handle complex, large scale costs disputes in the commercial, insurance and serious injury practice areas.