Our PR campaigns touch hearts and change lives.

We are Members of the Chartered Institute of Public Relations which means we are committed to the highest professional and ethical standards.

Following a client instruction, we sit down with the lawyers and their clients to understand the situation and get a thorough grasp of the details of a case or campaign. We advise on the right angle to secure maximum coverage or where required, how we can control the narrative or minimise the impact of negative news stories. From there, we produce impactful and detailed media releases for approval prior to release. We pride ourselves on the press releases we produce, giving the press a comprehensive understanding of the situation and allowing for the accuracy in coverage the client seeks.

We are present on the day to manage media interviews and provide on the spot advice and media interview coaching. Our work has taken us all over the UK, and we’ve attended a large number of inquest hearings, ‘live’ studio interviews, as well as pre-recorded interviews to provide support to the lawyers and their clients.

We have connections across the legal, healthcare, and mainstream press, both on a national and regional level. Depending on what the client is looking for, we can target specific markets to boost brand recognition in target areas or in the national press. We are often contacted by journalists looking for legal comment, and these requests enable us to help the law firms and barristers that we work with raise their brand visibility and showcase their expertise to potential new clients. 

We have helped law firms to get coverage on BBC News, ITV News, Sky, The Telegraph, Radio 4 and many others. We have a ‘Little Black Book’ of media contacts to suit every situation. We also have strong links with legal publications such as The Law Society Gazette, The Lawyer, Legal Futures, Claims Media and Modern Law.

Our PR strategy campaigns increase your visibility across social media, print, and the web, ensuring that brand recognition remains online for years to come. By actively managing your internal and external communications, we work collaboratively with you to help build your brand and increase your client reach and engagement.

Scala is very proud of our reputation in PR and here is what some of our clients say about our service.

“Many Nottingham families have told me on countless occasions how important the support and expertise of Scala has been in ensuring their voices are heard and amplified. They have been so grateful for your kindness and compassion over such a long period of time.” Donna Ockenden, Chair, Nottingham Maternity Inquiry

“It is an extraordinary achievement that would not have been possible without Scala. You are first-class PR strategists, who turn very emotional statements from us and other families into coherent and, frankly, brilliant media releases. The interest you generate is immense. Without your help, your focus, support and never-ending encouragement we would not have had the strength and confidence to do what we have done. Families in Nottingham have found their voices through you.” Dr Jack and Sarah Hawkins

 “Scala completely understand what needs to be done, how to do it and the right way to get it done. I am blown away by their knowledge of the legal industry, current affairs, media, and politics. They are simply unmatched, with a tireless drive and energy to push a project forward.” Tamlin Bolton, Switalskis

“From the moment I met with Scala, I felt confident they would help expose Chloe's devastating experience and the inquest into her death with sensitivity and professionalism. They secured an incredible number of press interviews, guiding me throughout to ensure Chloe's story was handled with the utmost respect. Having been projected onto this unwanted and unknown path, I felt cared for throughout the short time I worked with them. Press and journalists often get a bad rep, but we will forever be grateful for them helping to illuminate beautiful Chloe, truthfully and accurately sharing what happened to her, after 2 long, painful years of denial and delusion. Thank you.” The Family of Chloe Longster, who died aged 13 from Sepsis.

“We could not have done it without you… you are media godmothers and have helped give us courage to speak out publicly.” Nottingham Mum

“Scala are extremely cooperative, sensitive, discreet, and empathetic, with a clear sense of the challenges the families have faced in dealing with the media. Scala has provided many of them with timely, bespoke advice that has made dealing with the families – both straightforward and rewarding.” Michael Buchanan Social Affairs Correspondent, BBC News

“Natalie and her team at Scala are always unswervingly supportive of our clients and our firm. Whatever we ask and whenever we ask it, they are there. Without them we could not possibly have realised the extraordinary media presence we have had over this last year. Their contribution to this aspect of our business development has been critical.” Suzanne Munroe, Partner, Switalskis

Below are some examples of how we have supported clients with telling their stories

• Nottingham University Hospitals Trust (NUHT) Maternity Scandal – Since 2017 we have supported the whistle-blowing family, Dr Jack and Sarah Hawkins and their solicitor to expose the failures in maternity care. Since then, worked with multiple families and legal teams to help them share their experiences and place constant and considerable political pressure for action to be taken to improve services. This is one of the earliest interviews (January 2017) by BBC's, Victoria Derbyshire of Dr Jack Hawkins and Sarah Hawkins, parents of baby Harriet Hawkins (deceased).

• Ensured that the press were aware of and reported on the Inquest into the death of 13-year old Chloe Longster who died of sepsis in November 2022 following failures by medical staff at Kettering General Hospital. We secured extensive press coverage, and supported the Longster family, through significant TV interviews. Scala secured over 80 pieces of coverage for the Longster family, including articles and TV interviews on Good Morning Britain, the BBC, ITV and Sky News. To see the coverage Scala secured, please look at our Coverage Book. (18/10/24)

• Campaign to raise awareness of the Swansea Bay Health Board’s inadequate review into Singleton Hospital maternity unit, working with several families calling for it to be shut down – coverage was seen in Sky News, ITV, and Independent. (01/08/24)

• Helped promote the launch of Jack and Sarah Hawkins’, the initial whistleblower’s of the Nottingham Maternity Scandal, ITV documentary, MATERNITY: BROKEN TRUST. (09/06/24) Also attended, publicised and spoke at the Public Meeting where harmed families came together that featured in the film

• Organised the press around the Thomas Gibson Inquest in Stockport. Worked alongside the family to ensure coverage was empathetic and accurate – Interviews seen in the Daily Telegraph, ITV, and Sky News. (05/06/24)

• Assisted with the PR campaign around Advocate’s Bar Pro Bono Awards 2024, helping to promote the even in the legal press – Coverage seen in Solicitors Journal. (08/05/24)

• Managed the press interest for the Baby Finn Kennedy Inquest in Bromley. Worked alongside Ashton’s Legal to help their client through a difficult time. – Coverage seen in Sky News and ITV. (02/04/24)

• Instructed by CL Medilaw to oversee the press interest of the Baby Orlando Davis Inquest in Chichester – Coverage was seen in the BBC, Sky News, and ITV. To see the coverage Scala secured, please look at our Coverage Book. (14/03/24)

• Prosecution brought by the Care Quality Commission (CQC) for failures in maternity care of baby Wynter Andrews (deceased) and her mother, Sarah Andrews - this story made the 6 o'clock headline news and received extensive UK wide media coverage, including Sky News. (28/01/23)

• Mums PR campaign to highlight inadequacies in mental health services, following the suicide of her son, Hayden Croucher, in Milton Keynes - Interview by ITV with Tracey Furness. (13/05/22)

• Campaign to change the law governing crossbow ownership - Shane Gilmer (Inquest) - his partner, Laura Sugden interviewed on ITV's 'This Morning' (27/04/21)

• Campaign to change drink drive laws to cover incidents on private land - Interview by BBC Look North, with the mother of Harry Whitlam, a child who died after being hit by a drunk tractor driver. (05/11/19)