Scala

Firms often underestimate the value of PR as part of their overall marketing strategy. Scala can help you to unlock your PR potential.

At Scala we create tailored PR campaigns that raise your visiblity across social media, print and the web. By actively managing your internal and external communications we work collaboratively with you to help build your brand, and increase your client reach and engagement.

We pride ourselves on writing engaging press releases that capture the attention of readers and editors alike, along with effective and informative articles, placement of adverts and entries in relevant publications.

Our successful PR work means we have built up relationships with regional and specialist publications, enabling you to secure the coverage you deserve both regionally and nationally. We are Members of the Chartered Institute of Public Relations which means we are committed to the highest professional and ethical standards.  

Legal PR

Legal sector PR is a large part of our work. Finding the best way to present these stories and getting them in front of the right audience is what we do best. Over the years we have devised and executed a whole range of PR initiatives for law firms. From highlighting company successes, to managing media relations during a sensitive Inquest. 

We are experts in running PR campaigns that follow the progress of legal cases over several years. Our proactive approach to PR also involves political campaigning that has brought about changes in the law. We have supported several families and their solicitor in publicising inadequacies in maternity services at Nottingham University Hospital Trust. Other significant PR work includes coverage of the case involving wheelchair user Doug Paulley whose claim against First Group plc for disability discrimination went to the Supreme Court and set a new precedent relating to wheelchair access on public transport.

Strong connections with local and national editors and journalists helps us to secure coverage. We are often contacted by journalists looking for legal comment, and these requests enable us to promote your firm and showcase your expertise to potential new clients. 

We have helped law firms to get coverage on BBC News, ITV News, Sky, The Telegraph, Radio 4 and many others. We have a ‘Little Black Book’ of media contacts to suit every situation. We also have strong links with legal publications such as The Law Society Gazette, The Lawyer, Legal FuturesClaims Media and Modern Law

 

Our PR Services Include:

  • Strategic media campaigns and thought-leadership
  • One-off PR projects
  • Reputation management
  • Copywriting
  • Media liaison  
  • Media coaching and training
  • Coverage collation

 

Charlotte Leeming

Charlotte Leeming is part of our PR training team and helps professionals to be more comfortable in putting themselves forward for press interviews and being in front of a camera!

As a former BBC Look North presenter and award-winning journalist, Lotty has over 20 years’ experience both in regional and national news.

Natalie Rogers
Get in touch

Natalie Rodgers
NatalieRodgers@scala.uk.com

What our clients have to say:

“Scala were initially engaged by Bell & Buxton to cover maternity leave. They stayed longer than anticipated and helped us to devise and implement a new marketing strategy and improve fee earner engagement in marketing and business development opportunities.”

Matthew Rodgers - Partner & Head of Property