Retained from January 2020 to March 2023 as the firm’s outsourced marketing department with a view to developing the firms’ visibility amongst Injury Law Solicitors, Court of Protection Solicitors, Case Managers, Medical Experts, and Rehabilitation Providers. As the company grows, the marketing function becomes more complex and time consuming. Therefore, the firm wanted an experienced marketing team, familiar with this specialise sector to devise and deliver a strategy that supports the business ambitions of the firm.
The Brief
- At the outset we reviewed the firms’ marketing processes and activity; reviewed and analysed the content and performance of the website and social media platforms.
- Designed, developed and launched of a new bespoke website with enhanced functionality to promote France + Associates stunning portfolio of property designs.
- Established regularly monthly meetings to plan activities and report of the previous months work.
- Liaised with members of the team to understand current and completed projects in order to communicate and promote these through digital marketing activity.
- Award submissions.
- Worked alongside Practice Directors, Team Heads and individual barristers to understand the business objectives to inform the teams’ marketing strategy and activities.
- Copywriting: website articles and news, award entries, Bios, Marketing literature
- PR: media releases and media liaison, coverage in industry publications and advertising.
- Identify and facilitate collaborative opportunities within the industry – webinars and online articles
- Social Media management: Twitter, LinkedIn, and Facebook
Outcome
About the client
Registered architectural practice specialising in inclusive building design for those living with a disability. They provide an all-encompassing architectural service, taking a project from inception to completion. The firm also act as expert witnesses preparing Accommodation Reports on the needs of those left disabled following an accident or act of medical negligence.
