June Venters KC approached Scala for support via our ‘Raise The Bar’ service in order to help promote her unique background and skillset to a wider network of solicitors in the UK. We listened carefully to June’s requirements to understand what she wanted to achieve from her professional career as a barrister. Having quickly recognised how she would benefit from increased online visibility, we set about creating her own JVKC brand and dedicated website. We also devised for her a bespoke marketing communication strategy, that included managing her social media content and promoting her to key journalists and media outlets as the ‘go-to’ legal expert for comment.
The Brief
- Raise The Bar Marketing Strategy
- Created her personal online brand - including a logo, and her own website which can be viewed by clicking here
- Website copy - articles, news items, profile, SEO
- PR Strategy and delivery
- Social Media Schedule, copywriting and delivery for LinkedIn, Twitter and Facebook
- Storyboarding and video marketing
- Podcasts/webinars and video marketing
- Awards writing and submissions
Outcome
About the client
June Venters KC is a dual-qualified barrister, solicitor, and part-time Judge. She is well known for becoming the first woman solicitor Queen’s Counsel (now King’s Counsel) in 2006. In addition to being a successful KC, June also runs her own law firm, Venters Solicitors which she established in 1991. A highly persuasive communicator, she regards herself as a crusader for social justice, whether that is representing children, mothers, or fathers. She was awarded Legal Businesswoman of the
