Scala
Client

STEPS Rehabilitation is a state-of-the-art facility in Sheffield that delivers day and residential rehabilitation treatment to those who have suffered catastrophic brain and spinal injuries, or other life-disabling conditions, such as a stroke. With 23 bedrooms, RehabHub, large therapy gym, skills kitchens, hydrotherapy pool, music room, café/dining space and beautiful gardens in a non-clinical, comfortable and homely environment, STEPS Rehabilitation is like no other rehabilitation facility.

Brief

STEPS had been open for a year before we were approached by the Management Team to be their retained outsourced marketing team. Our brief was to help them create and communicate a unique brand and raise their visibility in the personal injury and clinical negligence market. This included promoting their extraordinary rehabilitation work to Injury Law Solicitors, Court of Protection Solicitors, Case Managers, Medical Experts, and other specialists such as prosthetics and rehab technology firms.

What we did

  • At the outset we reviewed the firms’ marketing processes and activity; reviewed and analysed the content and performance of the website and social media platforms.
  • In early 2020 helped to develop and launch a new website to improve the visitor journey for different referrers and clients to the website. We regularly update the site with news items, client case studies and articles that highlight the key services.
  • Established regularly monthly meetings to plan activities and report of the previous months work.
  • Liaised with the management team and to understand current pioneering work and clients being cared for. Identify suitable clients to prepare case studies on and liaising directly with them to ‘share their story’ through online articles and video content for digital marketing activities.
  • Copywriting: website articles and news, award entries, Bios, Marketing literature,
  • PR: media releases and media liaison, coverage in industry publications, advertising and TV (Sky/BBC).
  • Identify and facilitate collaborative opportunities within the industry – webinars and online articles
  • Social Media management: Twitter, LinkedIn, and Facebook

Outcomes

  • Significantly increased website traffic and new users – within the first 18 months grew website visits by 127%
  • Increase in referrals from new law firms on both a regional and national basis.
  • Increased website activity – website articles, news and case studies
  • Significant growth in social media activity and engagement
  • Industry Awards: multiple shortlistings and wins.
  • Visibility at key Industry conferences, exhibitions and networking events
  • Consistent brand messaging and visuals across all marketing materials.
  • Increase in client enquiries and new clients to the facility.
  • Major TV and media coverage of innovative projects – Exoskeleton conference (BBC) and stroke rehabilitation in young people (Sky)
  • Regular video marketing content that attracts maximum online engagement and communicates core brand values.

Our Services Included

Natalie Rogers
Get in touch

Natalie Rodgers | Managing Director
NatalieRodgers@scala.uk.com

What our clients have to say:

"We needed a marketing approach that was incredibly sensitive and delivered by a team that truly understood our client groups. Scala have exceeded our expectations and always go above and beyond in so many ways; not just with us, but also our clients.    

They very quickly gained a deep understanding of our business and has been pivotal in helping us to raise our brand visibility and develop our connections across the sector using a multi-channel approach. 

We couldn’t recommend them highly enough; they are an intrinsic part of the team and we love working with them!”

Jules Shiel-Boulger, Director, STEPS Rehabilitation

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