Kain Knight | Scala

Client

Kain Knight is one of the longest established and leading independent firm of costs lawyers in the UK. They work with many of the leading civil and commercial law firms to deliver the full spectrum of costs litigation services. Kain Knight’s large team have the detailed knowledge and combined expertise needed to handle complex, large scale costs disputes in the commercial, insurance and serious injury practice areas.

Brief

Our brief was to provide a new approach to their marketing and PR efforts, focussing on key areas of their business that they wish to grow, particularly in the field of high-value injury and commercial work. The marketing strategy needed to complement a business development strategy focused on existing, prospective and dormant clients. Kain Knight also required support with the co-ordination and driving of marketing activity. We provided PR, social media, copywriting, advice and media relations services to raise their brand awareness.

What we did

Increased awareness and brand exposure to existing and new markets
Reinforced Kain Knight as “leaders in costs” and a “high quality” solution for clients
Ensured a regular flow of communication from Kain Knight to its audiences – consistently and on brand
Tightened and co-ordinated social media activity to maximise opportunities and communicate brand values
Used legal publications to position/maintain Kain Knight as thought-leaders in its field
Developed meaningful KPIs to measure the outcome of marketing activity
Enhanced Kain Knight’s proposition as an outsourced solution for in-house cost departments from other law firms.

Ongoing Support

Social media management to increase followers, engagement and raised brand visibility regionally. Includes paid for advertising campaigns.
Regular updates to the website news and articles section
Creation of resources and guides for the website
Award and legal directory submissions written
Identification of any PR opportunities
Monthly reporting on the effectiveness of marketing strategies
Event co-ordination

Our Services Included

Get in touch

Natalie Rodgers | Managing Director
NatalieRodgers@scala.uk.com

What our clients have to say:

“Scala were initially engaged by Bell & Buxton to cover maternity leave. They stayed longer than anticipated and helped us to devise and implement a new marketing strategy and improve fee earner engagement in marketing and business development opportunities.”

Matthew Rodgers - Partner & Head of Property