Our brief was to advise on a new brand identity and website development, PR and Social Media support for STEPS Prosthetics. The new business was launched in close affiliation with STEPS Rehabilitation, an existing client of Scala. This new business needed to align closely with the existing values and marketing approach already in operation by STEPS Rehabilitation. Our industry knowledge and media contacts in this sector meant that we were able to hit the ground running to increase their visibility quickly.
The Brief
- Launched a new website and brand identity and used social media and PR to launch the brand in the personal injury legal and healthcare sector
- Copywriting: website articles and news, external publication pieces in industry press, staff bio’s and marketing materials
- Video marketing content for use across website and social media channels
- Social Media management: Twitter, LinkedIn, Facebook and Instagram
- Work with the business owners to identify suitable clients to prepare case studies on and liaising directly with them to ‘share their story’ through online articles and video content for digital marketing activities
Outcome
About the client
STEPS Prosthetics combine science, craftsmanship and compassion to deliver bespoke prosthetic and orthotic solutions for individuals following serious injury. They are part of the award-winning STEPS Rehabilitation facility in Sheffield, and the only UK prosthetics company to design, manufacture, fit and support amputee clients within a residential rehabilitation setting. With over 20 years’ experience, their expert team work holistically to deliver a tailor-made service that supports client
