In 2022, Trust Mediation approached Scala for their expertise to improve their overall market presence and communication. This included providing full marketing support and strategy, PR services, and a rebranding of Trust Mediation. In close collaboration with an external design agency, Scala crafted a comprehensive rebranding initiative including a website overhaul featuring improved top-level navigation, improved usability in areas of the website with high traffic, and a rebranding of the logo.
The Brief
- Development of a marketing strategy to coincide with the launch of Trust Evaluation and Trust Arbitration
- Rebranding including the redesign of the logo and creation of new logos for Trust Evaluation and Trust Arbitration
- Social Media Scheduling, copywriting, and delivery
- Provide PR support to highlight individuals within the business
Ongoing Support
- Social media management to increase followers, engagement and raised brand visibility regionally. Includes paid for advertising campaigns.
- Regular updates to the website news and articles section
- Creation of resources and guides for the website
- Award submissions written
- Identification of any PR opportunities
- Monthly reporting on the effectiveness of marketing strategies
- Event co-ordination
Outcome
About the client
Trust Mediation are a group of over 20 independent specialist personal injury and clinical negligence mediators who help individuals and their lawyers to resolve claims and disputes. They are an approved NHS Resolution mediation provider.
