Scala had already been advising the Managing Partner of Venters Solicitors on a personal basis in her capacity as a barrister. Our brief was to fully modernise a tired (and old) brand to reflect the modern and dynamic law firm that Venters had become. Specifically, to move away from reliance on June Venters KC as the ‘face of the business’ to one that put their team of talented 30+ lawyers and their exceptional work at the forefront.
The Brief
Comprising 30+ lawyers, Venters Solicitors holds strong values of justice, legal excellence and nurturing internal talent. Following a close consultation with the managers, lawyers and staff at the firm, our creative team designed a sophisticated and modern logo, and developed strong marketing messages and tag-lines as part of a full re-brand.
Scala designed and built a new website as part of the re-brand which promotes Venters Solicitors niche areas of expertise, carefully choosing imagery to reflect the diverse and inclusive nature of the firms' clientbase.
Following the launch Scala was retained to provide full marketing and PR support to include strategy, copywriting, social media management and PR.
- Extensive internal consultation to support the re-brand
- Logo redesign
- Development of marketing messages
- Design and build of a new website
- Marketing strategy and implementation
- Copywriting: website, articles, news, staff bio’s
- Social media management: Twitter, LinkedIn, Facebook and Instagram
- PR: media releases and media liaison
- Legal Directory submissions
- Award submissions
- Online advertising e.g. GoogleAds
Outcome
About the client
Venters Solicitors specialise exclusively in family law and criminal cases that have a family, spousal or children element to them. The only UK law firm to be founded and led by a dual qualified solicitor, barrister and practising KC, June Venters KC.
