Scala were initially engaged to provide marketing consultancy services to cover a period of maternity leave and undertake a comprehensive strategic review of its marketing activities and make recommendations. Since July 2023, we have been retained as Bell & Buxton’s outsourced marketing team.
The Brief
- Consulted with individual lawyers and departments to understand their client base, business strategy, core values, and expertise
- Brand Review
- Review of marketing processes and activities throughout the firm
- Analysed the effectiveness of current strategies
- Reviewed advertising and collaborative partnerships engaged in by the firm
- Competitor analysis and differential
- Designed, built, wrote, and launched a new website to showcase the firm’s expertise aimed at retaining and attracting clients to the firm.
- Created a video for use on the homepage of the website
- Modernised their brand (logo retained) to incorporate new marketing messages and new corporate colour palette for use across the new website, marketing collateral and social media platforms
- Created client personas to help drive the online social media marketing strategy
Ongoing Support
- Social media management to increase followers, engagement and raised brand visibility regionally. Includes paid for advertising campaigns.
- Regular updates to the website news and articles section
- Creation of resources and guides for the website
- Award and legal directory submissions written
- Identification of any PR opportunities
- Monthly reporting on the effectiveness of marketing strategies
Outcome
- Designed, built, wrote, and launched a new website to showcase the firm’s expertise aimed at retaining and attracting clients to the firm.
- Created a video for use on the homepage of the website
- Modernised their brand (logo retained) to incorporate new marketing messages and new corporate colour palette for use across the new website, marketing collateral and social media platforms
- Created client personas to help drive the online social media marketing strategy
- Social media marketing that increased followers, engagement and raised brand visibility regionally. Included paid for advertising campaigns.
- Regular updates to the website news and articles section
- Award and legal directory submissions
- Identified and supported PR activity
- Introduced formal reporting on the effectiveness of marketing strategies
About the client
Bell & Buxton Solicitors is a long-established Sheffield law firm that provides a range of personal and business legal services to a predominantly South Yorkshire and Derbyshire client base.
