Scala
Client

Switalskis Solicitors are a large law firm with 11 office locations throughout Yorkshire. With over 250 staff, they provide a range of personal and business services to a wide-ranging client base. They have a national reputation for their work in the field of historic child abuse claims and clinical negligence.

Brief

Scala were retained by Switalskis in 2017 for a period of 18 months to undertake a comprehensive strategic review of the existing marketing activities, review internal marketing processes, and to support their in-house marketing team.

What we did

  • Attended key marketing meetings at management and team level to understand the client base, business strategy, core values and areas of expertise
  • Analysed the effectiveness of current strategies
  • Brand Review – in particular competitor analysis and differential
  • Review and advise on marketing spend
  • Reviewed existing marketing processes
  • Reviewed advertising and collaborative partnerships engaged in by the firm
  • Advised on digital marketing strategies

Outcome

  • Developed key marketing messages to reinforce the brand and the core values of the firm and aimed at retaining and attracting clients
  • Designed a new website working alongside web developers already engaged by the firm
  • Created a promotional firm-wide video for the website to reinforce the brand and showcase the expertise. The % change in social media traffic to the website increased by 249.2% for the three weeks following the campaign
  • Created video case study for the clinial negligence team at the firm
  • Made recommendations for social media activity to increase followers, engagement and raise brand awareness
  • Created client personas to drive online social media marketing strategy
  • Created client case study videos (clinical negligence) for use on social media and the website that increased followers, engagement and website traffic
  • Wrote regular news items and articles for the website
  • Identified and supported PR activity – in particular ‘Whitlams Law’ and ‘Baby Harriet Hawkins’
  • Award and legal directory submissions which secured several industry awards wins for the firm

Ongoing support

Scala is regularly instructed by Switalskis to assist with PR projects.

 

www.switalskis.com

Our Services Included

Natalie Rogers
Get in touch

Natalie Rodgers | Managing Director
NatalieRodgers@scala.uk.com

What our clients have to say:

"Natalie and her team at Scala are always unswervingly supportive of our clients and our firm. Whatever we ask and whenever we ask it, they are there. Without them we could not possibly have realised the extraordinary media presence we have had. Their contribution to this aspect of our business development has been critical.” Suzanne Munroe, Partner, Switalskis Solicitors

“The best thing about working with Scala is that they completely understand what needs to be done, how to do it, and the right way to get it done. They know their industry like no one else and they have an exceptional ability to just intrinsically predict the next steps and plan ahead.

The entire team are absolute professionals that work tirelessly to support you. If you have a question, they can answer it. If you have a worry, they will sort it. I am blown away by their knowledge of the legal industry, current affairs, media, and politics. They are simply unmatched, with a tireless drive and energy to push a project forward.” Tamlin Bolton, Solicitor, Switalskis Solicitors

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