Scala
Client

SHU Law was a fully regulated law firm that launched in February 2019. The firm was established to give law students at Sheffield Hallam University real life work experience during their studies. The not-for-profit teaching law firm educated students not only on the practicalities of working as a lawyer on ‘live’ cases, but also delivered free legal services to the community of Sheffield and the surrounding area.

Brief

We were asked by SHU Law to advise and assist them with all aspects of their brand and website development, PR and marketing to launch and establish (in the early stages) the SHU Law brand in 2019.

What we did

  • Consulted with the Directors and Professor Elizabeth Smart at SHU Law to understand their client base, business strategy, core values, and expertise
  • Developed a brand identity for the firm to reflect their values, ethos and culture
  • PR to launch the new firm, to include legal and educational and local press
  • Scala devised a strategy for SHU Law, which involved targeting three different client source: students and staff; the general public; and the legal and business community. The aim of the strategy was to create a firm-wide marketing strategy that raised brand awareness locally, communicated the key marketing messages and supported the Partners with their business development activity
  • Using our sector knowledge and connections we also assisted each of the solicitors at the firm with their own personal business development plans
  • Following the successful launch of SHU Law, Scala were retained by the firm from June 2019 to March 2020 to provide marketing and business development strategies and activities to help establish the brand  in the legal market place and the education arena

 Outcome

  • Devised key marketing messages for the firm, which includes, “Innovators at law” and “Collaborate to innovate”
  • Designed and developed a bespoke website for SHU Law, which included copywriting assistance that supported SEO, marketing messages and ‘plain English’ writing style
  • Design and artwork for building and office signage and stationery
  • We handled all the media enquiries and interview liaison which included coverage  in The Law Society Gazette, The Times, local newspapers and an interview on Radio Sheffield
  • Created video content for use on the website
  • Set up social media accounts and undertook activity to raise brand awareness, increase followers and engagement. Included paid for advertising campaigns
  • Regular updates to the website news and articles section
  • Identified and supported PR activity
  • Writing relevant, interesting and timely articles, blogs, new stories and copy for the website
  • Introduced formal reporting on the effectiveness of marketing strategies

Our Services Included

Natalie Rogers
Get in touch

Natalie Rodgers | Managing Director
NatalieRodgers@scala.uk.com

What our clients have to say:

“Scala assisted us with all aspects of branding and marketing to launch and establish our new law firm in 2019. It was important for us to work with a company that had legal sector expertise in order to develop a brand that reflected our uniqueness as a law firm. They were invaluable in helping to develop and implement a strategic marketing plan that has established our brand in the legal and education sectors.

It's a pleasure to work with them."

 

Sally Mallinson-Ayres - Director, SHU Law.

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