Scala launches PR training in partnership with Charlotte Leeming

Many professional service organisations underestimate the value of PR as part of their overall marketing strategy. At Scala we will show you how to unlock your PR potential in order to raise your visibility, build your brand, and increase client reach and engagement.

We have extensive experience of realising client PR campaigns that highlight company successes, manage media relations during sensitive inquests, and even been instrumental in helping to uncover failings at Nottingham University Hospitals (NUH) NHS Trust Maternity Units.

We have partnered with former BBC Look North presenter and award-winning journalist, Lotty Leeming, to deliver PR training that will give professionals, such as lawyers and business entrepreneurs, the skills to conduct interviews confidently, coherently, and enthusiastically.

Our media training will ensure you feel fully prepared and ready for whenever a PR opportunity arises and will help you get the most successful coverage possible.

A successful interview, on the radio, in print, digital or on the TV is a great opportunity to control the narrative of yours or your client’s story, communicate key messages and protect the client’s best interests.

In many cases, we find that a sensitive and well managed PR campaign helps the clients themselves feel empowered, as they can share their story in their own words, and the pictures they want people to see. We have also provided continued support to clients who have gone on to launch legal campaigns following their case:

• Maternity Scandal – Nottingham NHS Trust
• Crossbow Campaign
• Whitlam’s Law

Skills that you should learn from this course:

• How to communicate key messages
• How to interview with confidence
• How to communicate in a non-legal way to resonate with a wider audience
• How to manage and address difficult questions
• Speak confidently for audio soundbites
• Identify a newsworthy case
• How best to represent yourself, your client, and your firm
• How to write engaging articles to support the PR campaign 

For more information on how PR training could benefit your firm or yourself individually, contact us on office@scala.uk.com, 0114 4070159.