Scala Host Bespoke PR & Media Interview Training Course

This dynamic and practical course is designed for law firms aiming to attract high-value personal injury and medical negligence cases through strategic PR.

Unlock the power of PR: a bespoke PR and media interview training course for personal injury and medical negligence lawyers

Presenters: Natalie Rodgers and Rebecca Finley (Scala) and Charlotte (Lotty) Leeming, a news journalist with BBC and Sky News.

Date: 8th October 2026

Time: 10.00am – 2:30pm (lunch provided)

Cost: £500 + VAT per person.

Venue:  Scala, The Workshop, 28 Kenwood Park Road, Nether Edge, Sheffield, S7 1NF. On street parking is available.

Maximum of 8 people on the course

Course details:

Part 1 (2 hours)

 > What is PR?                                 > The PR Process

 > The Power of PR                           > Journo-jargon

 > Journalist’s Perspective                 > Client Conversations

 > Examples of Legal PR                    > Common questions from lawyers about P

 30-minute break for lunch

Part 2 (2 hours)

 > How to look and feel confident on camera                

 > Using a scenario, you will

             - draft a Press Statement

             - present to camera

             - conduct a mock interview on camera

             - watch back and critique

Why do the course?

PR has never been more important for personal injury and clinical negligence firms. Strong media coverage builds trust, raises profile, supports business development and increasingly helps firms become visible in AI-powered search results, where recognised experts and trusted sources are being prioritised.

The firms winning attention today aren't necessarily the biggest. They're the firms whose people are seen, heard and quoted.

Yet many lawyers miss valuable opportunities because they lack the confidence or training to engage with the media.

That's why we're launching our bespoke PR & Media Interview Training Day.

Developed especially for the Personal Injury and Medical Negligence sector, the training reveals why PR is such a powerful tool that can attract new quality work to the firms - helping lawyers to think about their cases from a PR perspective.

This hands-on course is co-presented with Charlotte Leeming, a seasoned BBC and Sky News journalist with over 20 years’ experience. She offers insider insights into what journalists really want, and guides solicitors through realistic media interview scenarios - complete with a professional cameraman - to deliver an authentic, confidence-building experience. 

This training course is brought to you by Managing Director & Non-Practising Solicitor Natalie Rodgers, and Client Director Carly Cotton.

To book your place please either call 0114 4070159 or email office@scala.uk.com

If you can't make this date and would like to be placed on a mailing list for future dates, please let us know.