This dynamic and practical course is designed for law firms aiming to attract high-value personal injury and medical negligence cases through strategic PR.
PR has never been more important for personal injury and clinical negligence firms. Strong media coverage builds trust, raises profile, supports business development and increasingly helps firms become visible in AI-powered search results, where recognised experts and trusted sources are being prioritised.
The firms winning attention today aren't necessarily the biggest. They're the firms whose people are seen, heard and quoted.
Yet many lawyers miss valuable opportunities because they lack the confidence or training to engage with the media.
That's why we're launching our bespoke PR & Media Interview Training Day.
Developed especially for the Personal Injury and Medical Negligence sector, the training reveals why PR is such a powerful tool that can attract new quality work to the firms - helping lawyers to think about their cases from a PR perspective.
This hands on course is co-presented with Charlotte Leeming, a seasoned BBC and Sky News journalist with over 20 years’ experience. She offers insider insights into what journalists really want, and guides solicitors through realistic media interview scenarios - complete with a professional cameraman - to deliver an authentic, confidence-building experience.
The total length of the course is 4 hours; comprising of 2 parts.
Part 1 (2 hours)
-What is PR?
-The Power of PR
-Journalist’s Perspective
-Examples of Legal PR
-The PR Process
-Journo-jargon
-Client Conversations
-Common questions from lawyers about PR
Part 2 (2 hours)
-How to look and feel confident on camera
Using a scenario, you will:
-Draft a Press Statement and present to camera
-Conduct a mock TV interview on camera
-Watch back and critique
This training course is brought to you by Managing Director & Non-Practising Solicitor Natalie Rodgers, and Client Director Carly Cotton.
Date: 8th October 2026
Time: 10.00am through to approximately 2.30pm, with a short break for lunch
Cost: £500 per person. Maximum of 8 people.
Venue: Scala, The Workshop, 28 Kenwood Park Road, Nether Edge, Sheffield, S7 1NF
On street parking is availble.
If you can't make this date and would like to be placed on a mailing list for future dates please let us know.
To book your place please either call 0114 4070159 or email office@scala.uk.com
