Scala advise Venters Solicitors in major re-brand and marketing drive

Venters Solicitors, located in London, Farnham, Reigate and Hampshire, are a niche law firm specialising exclusively in family law and criminal cases that have a family, spousal or children element to them.

Founded in 1991 by June Venters KC, Venters Solicitors has the unique position of being the only law firm in the UK to be owned and managed by a dual qualified barrister/solicitor and practising KC, and whose influence and expertise extends throughout the firm.

June also holds a special place in UK legal history as being the first female solicitor to be appointed Queen’s Counsel in 2006, an honour that until 1995 was bestowed only upon barristers. June subsequently went on to qualify as barrister in 2017.

Scala were asked to advise on a major rebrand to reflect Venters Solicitors as a modern and high-quality firm committed to justice, and one whose lawyers take a fearless approach when it comes to the cases they work on.

The result is a new logo, brand image and website that brings to the fore the talented team of lawyers and communicates the deep-rooted core values of the business, as well as the specialist nature of the legal services provided.

“One thing that struck me when working on this project was the genuine legal talent at the firm” says Natalie Rodgers, Scala’s Managing Director who led the team behind the rebrand. “I have never seen such a strong set of CVs from the 30+ team of lawyers (all women) at the firm. The qualifications and breadth of experience of complex family law cases, combined with the clear career progression from junior to senior positions in the firm, is reflective of June’s commitment to closely nurturing internal legal talent.”

Scala was keen to create a brand that communicated the firms’ protective approach to advising clients, and how, with their support, clients could get a fresh start after the conclusion of the case. “When we learnt about the Camberwell butterfly - Camberwell being the town where Venters launched - we were delighted because a butterfly is the perfect symbol to reflect the brand values of the firm.”

The new brand and website launched at the end of June 2023 and Scala will be managing the marketing and PR for the firm going forward.

www.venters.co.uk

@Venters_law