Out with the old, in with the new! Scala helps new Norfolk-based law firm with their rebrand

Scala has recently helped a new client, Morgan Jones Pett Solicitors (formerly MJP Solicitors), based in Norfolk launch their new corporate rebrand.

We’ve been providing marketing consultancy services to Morgan Jones Pett Solicitors on a retainer basis for the past couple of months. The first part of any new retained relationship is to undertake a thorough review of marketing activities, brand management and  gain an understanding of the work they do and their business ambitions.

As part of our marketing strategy advice, we looked carefully at how their brand, MJP Solicitors was working and discovered that there are a couple of other MJP Solicitors in the UK, plus a tendency for the firm to use MJP and Morgan Jones Pett interchangeably in their external communications.

As a result, we recommended that they returned to their roots and re-introduced their full firm name, together with a new, fresh and modern logo. We worked with our preferred graphic designer to create a fabulous and versatile logo. Our aim was to produce a strong brand identity that conveys the expert and quality legal service that their clients have come to trust and rely on.

The rebrand has now been rolled out across the company including their website, Twitter and Facebook along with all internal documents.

At Scala we thrive on working closely with our clients, getting to know their business ambitions to ensure we not only create a brand that captures the essence of their business, but one that will remain consistent and relevant.

If you are considering a rebrand, contact us: office@scala.uk.com / 0114 4070159.

Other brands that we’ve developed include Rebmark