Live-streaming service for lawyers – how, why and when to do it

By Carly Cotton.

Live-streaming for lawyers

This week we are delighted to announce the launch of our new ‘Live-streaming’ service.

We’ve decided to move our video marketing services up a gear by offering a live-streaming service (using YouTube) to our clients, giving them access to a whole new world of interactivity.

Video marketing is featuring heavily in the strategy of those working in the legal and professional services sector.  Often clients come to us unsure of how they can harness video marketing without creating a “cheesy” Managing Partner piece-to-camera style film. We’ve all seen…and cringed at them! This new live-streaming service takes away will enable you to enhance your online profile.

Live-streaming is a really easy way to create online video content for your Chambers or firm because chances are you’ve already got an event or presentation in the pipeline that’s suitable for filming.

We’ve teamed up with our video partner, Whistle Video, to offer this new broadcasting service. Together we will guarantee the smooth running of the live broadcast – from setting up your YouTube channel; briefing the presenters; promoting the live-stream and filming on the day. 

Preparing to live-stream

Before live-streaming any event you will need a verified ‘YouTube’ account. We are happy to manage this on your behalf and will add all the relevant logos to keep your YouTube Channel in line with your company branding.

YouTube is such an effective tool when communicating with clients, especially those too short on time to attend all your events – or those keen to keep their expenses down!

Once we have set-up your channel, had it verified and enabled the live-streaming function, we will set up your first live-streamed event. This will include the event title together with an informative description and creation of a custom URL for your live broadcast. The information can be shared on your website and social media channels to promote the event and encourage people to tune in. By adding a watermark across all videos on your channel, viewers can directly subscribe to your channel during every broadcast, increasing your subscriber numbers.

The great thing about live-streaming is the level of ‘real time’ interactivity it allows you to have with your audience. Parklane Plowden Chambers utilised this service on Monday 27^th March at their ‘Discount Rate Repercussions’ discussion and could answer questions not only from those in attendance but also from viewers using the live chat facility. 

What are the benefits to lawyers live-streaming

We’ve already mentioned the increased level of interactivity live-streaming can offer and here are just a few more benefits of this new service.

• Google owns YouTube, which means that there are huge benefits to your Chambers, law firm or company’s SEO.
• Cost Effective – live-streaming is a great addition to any marketing strategy. A YouTube channel is free to set up, therefore the only costs involved are the time it takes to do all the pre-film preparation and hiring a cameraman (with the right type of camera) and you’re good to go!
• Client Care – by introducing a live-stream option at your events, existing and potential clients can still ‘attend’ even if they are short on time, money or want to involve a high number of employees.
• Showcase your expertise – discussions on recent topics and events will engage with your target audience, whilst reminding them that you have an expert in that particular field.
• Introduce new products and services – YouTube is a low cost, yet highly effective way of introducing something new to clients whilst at the same time allowing you to answer any questions.
• Community – live-streaming is a great way to create a community, by inviting your audience to comment ‘live’ they are not only interacting with you, but also with each other.

If you’re interested in live-streaming, we’d be delighted to help.

Contact us at office@scala.uk.com, 0114 4070159.