Natalie Rodgers

Natalie Rodgers is a highly accomplished Chartered Marketer, non-practising solicitor, and Member of the Chartered Institute of Public Relations (CIPR). With a unique combination of legal knowledge, marketing acumen, and PR expertise, Natalie has carved out a reputation as a leading advisor to law firms, barristers’ chambers, and organisations in the legal, healthcare, and professional services sectors.

Before founding Scala in 2009, Natalie practised as a solicitor at the global law firm DLA Piper. She later became the inaugural Marketing Director for a prominent barristers’ chambers in the North of England, setting a new standard for strategic marketing within the legal profession.

A Notable Practitioner

In the 2026 Chambers litigation Support Guide for PR & Communications (UK-wide), Natalie is ranked as a Notable Practitioner.  The guide gathers research from peers and clients who describe her as:

"Natalie is quite exceptional - she has such a great mix of skills."

“She has a wealth of specialist experience in clinical negligence-related PR and communications work, including lobbying campaigns and strategic profile-building.”

"Natalie is very switched-on and 100% reliable. She's also an absolute pleasure to deal with."

"Natalie's background as a defendant personal injury lawyer is a strong point. She has lots of contacts and in terms of supporting strategy has helped position us in the market."

A Unique Blend of Legal and PR Expertise

Natalie’s ability to seamlessly integrate legal knowledge with high-level public relations has established her as a trusted advisor and thought leader in her field. She specialises in advising clients on inquests, inquiries, medical negligence, personal injury, and criminal matters, often involving cases with significant political or public interest.

Her PR work routinely garners national attention, with many high-profile stories requiring the utmost sensitivity and discretion. Natalie works closely with harmed individuals and their legal teams, helping them share their experiences with the media in ways that are both respectful and impactful.

Strategic Leadership and Industry Influence

As a trusted strategist, Natalie provides managerial-level advice to clients, helping them navigate complex challenges with tailored, impactful solutions. She leverages her extensive network of professional contacts to create valuable opportunities for her clients through well-placed introductions and collaborations.

Natalie’s thought leadership is widely recognised, she regularly speaks at industry conferences and her feature articles regularly appear in leading industry publications. Her connections are sought after by journalists and editors, making her their go-to authority for those seeking legal comment on legal cases and public law issues.

Award-Winning Leadership

Under Natalie’s leadership, Scala has received numerous accolades, reflecting the firm's exceptional impact and industry-leading approach. Recent achievements include:

• Legal 500 Legal Business Awards 2024 – Shortlisted: Marketing Initiative of the Year
• Personal Injury Awards 2024 – Shortlisted: Marketing Campaign of the Year
• Personal Injury Awards 2023 – Winner: Marketing Campaign of the Year
• International CIPR Awards 2023 – Winner: Specialist PR Consultancy of the Year (Mark of Excellence)
• British Business Awards 2022 – Winner: SME Marketing Agency of the Year

Judges have lauded Scala’s work on landmark cases, including their management of the PR surrounding the Lucy Letby trial, where the team handled unprecedented media attention with care, discretion, and dignity.

Driving Meaningful Change

Natalie and her team have earned recognition for their unique position at the intersection of justice and awareness-building. Judges have commended Scala for developing deep client relationships, creating meaningful differentiation in a competitive field, and driving action and change, often in emotionally charged circumstances.

Pro Bono PR

Natalie’s commitment to justice extends to pro bono work. Scala is a proud participant in the Pro Bono Expert Support scheme, providing specialist PR support to lawyers and clients engaged in pro bono cases. This includes partnerships with organisations such as Pro Bono Connect, Advocate, and Law Works.

Natalie Rodgers’ leadership continues to drive Scala’s mission of empowering clients to achieve their goals while navigating the complex landscape of legal PR with precision, empathy, and excellence.

Fancy a chat or to connect?
Tel 0114 4070159 (office)
Mob 07881 780608
Twitter: @Natalie_Scala
LinkedIn: Natalie Rodgers | LinkedIn