Whether you are looking to outsource your marketing activities in their entirety, or require a strategic review based on the business ambitions of your firm, Scala can help.
We have worked with some of the UK’s leading solicitors, devising bespoke plans to help law firms win new work and grow. We are experts in digital and content marketing and have a strong track record in using PR effectively to market law firms.
Understanding what makes a client choose you over a competitor, helps us to develop marketing messages that differentiates you from the competition.
Marketing Law Firms
The legal sector is a highly competitive competitive market, therefore it's important to understand how clients go about finding an advisor and what factors influence their decision as to who to instruct. These factors can vary, for example for one client might solely be motivated by price, whilst another might be wanting to instruct an award-winning, Legal 500 solicitor with a reputation for getting results. Understanding this enables you to focus your marketing activities and position your marketing messages in the right way.
A report by IPSOS/MORI commissioned by the Law Society and Legal Service Board found that the top 3 ways people found an advisor were:
- they had used them before;
- they were recommended; or
- through an internet search.
Strategies that focus on raising brand visibility online is therefore a key part of what we do. From website design and build, to social media management, to PR. Our tried and tested methods get results.
Solicitors Marketing Services
- Strategic marketing advice
- PR for law firms
- Website design and development
- Website management
- Social media management
- Legal Directory Submissions – Chambers & Partners and Legal 500
- Copywriting
- Training
- Conference and Event management
- Video marketing
- Podcasts
