Scala welcomes former BBC reporter and award-winning journalist Simon Hare for PR training partnership

We are proud to partner with BBC reporter Simon Hare, who brings years of award-winning journalistic expertise to our PR training services. This collaboration equips professionals, such as lawyers and entrepreneurs, with the skills to conduct interviews with confidence, clarity, and enthusiasm.

Many professional service organisations often underestimate the value of PR as a core part of their marketing strategy. At Scala, we specialise in helping you unlock your PR potential to increase visibility, strengthen your brand, and enhance client engagement and reach.

Our extensive experience includes delivering impactful PR campaigns that showcase client successes, managing sensitive media relations during inquests, and even uncovering critical failings at NHS Trusts across the country, including the Nottingham University Hospitals (NUH) NHS Trust Maternity Units, which was the focus of the Nottingham Maternity Scandal.

Through comprehensive media training, we ensure you are fully prepared to seize PR opportunities and secure successful media coverage. Whether appearing on radio, TV, print, or digital platforms, we’ll help you take control of your narrative, communicate key messages effectively, and safeguard your clients’ best interests.

Skills that you should learn from this course:

• How to communicate key messages
• How to interview with confidence
• How to communicate in a non-legal way to resonate with a wider audience
• How to manage and address difficult questions
• Speak confidently for audio soundbites
• Identify a newsworthy case
• How best to represent yourself, your client, and your firm
• How to write engaging articles to support the PR campaign

For more information on how PR training could benefit your firm or yourself individually, contact us at office@scala.uk.com, 0114 4070159.