Natalie Rodgers to join panel discussion at the 2025 Law Firm Ambition Conference

On June 17th, Managing Director of Scala, Natalie Rodgers, will be joining some of the UK’s finest marketing masterminds at the third annual Law Firm Ambition conference in London.

The theme of this year’s conference is ‘Competing effectively in the legal sector’ and the day will not only give law firm marketers some top tips to assist with their business goals, but it will also cover many of the current challenges in marketing a law firm.

The sessions include:

• Will it make the boat go faster? By Ben Hunt-Davis, Olympic gold-medal rower
• The changing competitive landscape
• Competing with others for new business
• Managing partner secrets
• Niches and other business development breakthroughs
• Effective management and leadership
• Cross-selling
• Current use of AI
• Using law firm data effectively
• Competing for talent

In the panel discussion, ‘competing with others for new business’, Natalie will join Victoria Moffat from LexRex to share their top tips on ways that firms can set themselves apart to drive new business.

Natalie says “I am delighted to have been asked to contribute to this discussion as a legal marketing professional. Scala are privileged to be one of the few marketing agencies that truly specialise in legal sector Marketing & PR, witnessing the challenges that law firms face first hand every day. I look forward to sharing my expertise on the day with the legal marketing community.”