Lights, Camera, Action!

A look at our latest video marketing campaigns.

Video marketing is a key component of an overall marketing strategy - an effective and informative video will keep your audience engaged with your brand in a way that’s not only simple and easy to digest, but also memorable.

We work closely with Joe, an award-winning videographer, who has worked collaboratively with Scala for many years to create imaginative, professional and effective marketing videos that resonate with your target audience.

To ensure the very best video, we manage every aspect of the production, from attending on the day of filming, interviewing clients, final editing, and distribution across all social media platforms.

Recently, we have been creating case study videos for our clients, STEPS Rehabilitation and France and Associates, the details of which are below.

Video Case Studies

Video case studies are a powerful type of marketing content as they help you build a narrative around your services and products, whilst placing your client at the very heart of the story.

By providing in-depth information, and solutions to challenges, you create an emotional connection with your audience, who in turn, gain a valuable insight into your business, services, and values.

STEPS Rehabilitation – Christian’s Story

STEPS Rehabilitation are a specialist residential and day rehabilitation facility, devoted to developing human potential following life-changing injuries, including those arising from personal injury and clinical negligence accidents.

Since we began working with STEPS Rehabilitation, we have created a suite of client case studies, which showcase the incredible facilities and therapies at STEPS, the dedication of their team, and the difference they make to their client’s lives.

The video case studies feature on the STEPS Rehabilitation website and are also shared across their social media platforms, including YouTube, Twitter, Facebook, and LinkedIn.

What we did

Following a monthly marketing meeting, we identified a suitable client, who would be happy to share their story.

Christian, a client at STEPS Rehabilitation, had suffered a life-changing injury when he was hit by a car whilst riding his motorbike. The accident resulted in him needing an elective below knee amputation.

We worked collaboratively with Joe to create a video that captured Christian’s story and his journey to recovery at STEPS Rehabilitation.

Scala prepared some questions for Christian and his solicitor, Gerard Horton (Fletchers Solicitors), that enabled him to best tell his story. We then visited Christian and Gerard at STEPS on the day of filming and captured interviews along with footage of STEPS, Christian and other amputee clients.

The end video has been extremely successful in telling Christian’s story, and highlighting the rehabilitation he has received at STEPS.

The video can be viewed below.

France + Associates – Adapting and extending a home for a client to make it fully accessible.

France + Associates are an award-winning design team, who specialise in inclusive design. The expert team provide architectural solutions for people with life-changing injuries, enabling them through design.

Videos of client projects feature on the France + Associates website and are also shared across their social media platforms, including YouTube, Twitter, Facebook, and LinkedIn.

What we did

Following a monthly marketing meeting, we identified a suitable project to film, that showcased not only a fully accessible home, but one that could be future proofed by the team at France + Associates for the client’s evolving needs.

Alastair, a client of France + Associates, is 18 years old, and lives with his parents, brother and two dogs. He works from home for an environmental control company.

He lives with cerebral palsy following a brain injury at birth.

We worked collaboratively with Joe to create a video that shares Alastair’s story and the difference the adaptations to his home will make to his current and future-needs.

Scala prepared questions for Alastair, his dad, Nigel, and Emma Ibbotson (Part II Architectural Assistant at F+A). We then attended Alastair’s home on the day of filming to capture interviews, footage of the property (internal and external) as well as the proposed plans for a hydrotherapy pool and home office.

The end video is a great example of how an accessible home can enable an individual living with a disability to live an independent life.

If you would like to include video marketing into your strategy, that drives traffic to your website and boosts client enquiries, contact us on: office@scala.uk.com / 0114 4070159.