There is more pressure than ever on barristers to drive client relationships and business development activities. The relationship that barristers have with solicitors, referrers and clients can significantly impact work streams and revenue; and with a greater reliance on the use of technology and remote working, there is a significant risk of a 'disconnect' with those relationships.
We understand that providing the best legal advice and representation, along with exceptional client communication skills is the most important thing you can do to build your reputation as a go-to advocate.
But what about after that? What else should you be doing if you want to develop your practice?
'Raise the Bar' is a private marketing service for individual barristers who are looking to elevate their personal brand. We provide a bespoke marketing solution tailored to your individual requirements, enabling to grow and shape your practice.
Our 'Raise The Bar' private marketing service is for individual barristers at all levels of their career. We provide one-off support (costed on an hourly or fixed fee basis), or work for you by way of an annual retainer to provide full-service marketing and business development support.
This includes the creation and management of your own website which will be a focal-point for marketing your practice. We will also liaise with your chambers' in-house marketing team to ensure that your chambers website content is kept up to date.
We help barristers who want to:
As part of our retained 'Raise The Bar' service we build and develop your own personal barrister website based on our template design. You will purchase and own your domain name, and we will design, build and manage this website on your behalf.
Using SEO, we will optimise your website to ensure that you are visible online to solicitors and potential clients searching for barrister with your expertise. You will own full rights to the domain, but we will build and manage this website on your behalf. You'll receive a monthly report on the traffic to the site and engagement.
We will discuss your practice, explore opportunities and plan marketing activities for the month ahead. We will listen to what you want to achieve and assist with devising and implementing a realistic and effective marketing strategy that supports your career ambitions.
Working closely with you we will identify appropriate cases that you have been involved in that will be of interest to the legal press. We will write and circulate meaningful and targeted press releases, with an emphasis on communicating your areas of expertise. As well as posting these news stories to your website, part of our service includes sharing the PR via Scala's social media channels. Many of our followers are solicitors and legal editors.
We will also put your name forward for any legal comment opportunities and create and circulate to our media contacts a 'bio' to promote your specific legal expertise.
We have strong working relationships with many editors, producers and journalists nationally, not just in the legal press but wider publications such as broadsheet newspapers, as well as TV and radio. Using these we can help to raise your professional profile and generate content that you can share online.
Getting your website profile right and keeping it up to date is a crucial part of your marketing arsenal. We can help you with this by prompting regular reviews, as well as writing and managing the updates as they happen. We undertake all aspects of copywriting from helping to edit your articles to ensure the correct tone, to drafting speaker bios, award entries and helping with directory submissions.
We work across many different strands of the legal industry and have a wide network of contacts. We will seek out opportunities and promote you to others wherever possible. This could include speaker opportunities and networking opportunities.
Whether you're keen to secure more work from a particular solicitor, or need a testimonial for your website profile, we can help you to devise the right strategy and contact clients on your behalf.
Barristers have an increasing (and influential) presence on social media platforms, such as LinkedIn and Twitter. Visibility on these platforms is a critical part of a barristers' marketing strategy. We can help you by writing and scheduling posts and managing engagement to increase followers and raise your profile online. We'll even identify topics and conversations for you to engage with.
Are you making the most of LinkedIn? Do you want some tips on how to connect with your solicitor clients more effectively online? Are you looking for ways to increase your online visibility? We will provide you with 1-2-1 training that meets your specific requirements.
Podcasts and webinars are an excellent way for barristers to promote their expertise and raise their profile. We provide full support in the production, promotion and management of these.
We will provide you with any marketing administration services that you may require, such as formatting PowerPoint Presentations or seminar handouts into your Chambers' house style.
We work on both a retainer basis, as well as delivering one-off projects. For a confidential chat to see how we can help:
The Workshop, 28 Kenwood Park Road, Nether Edge, Sheffield, South Yorkshire, S7 1NF
t: 0114 4070159
m: 07881 780608
office@scala.uk.com
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