Scala's 'Raise the Bar' marketing service draws on 15 years' experience of marketing barristers' Chambers, and over 20 years working in legal sector. We understand the unique setup of a Chambers and have worked with many of the country's leading sets, providing both strategic and practical support with marketing and business development activities.
We have considerable experience of working collaboratively and effectively with heads of chambers, team heads, clerks and practice managers and can fit seamlessly into your team.
Our Managing Director - Natalie Rodgers - has held Management positions within barristers' chambers giving her a unique and in-depth understanding of what is required to maximise the effectiveness of marketing activities.
A 2017 BSB study into the provision of legal services by barristers identified a clear need for barristers to direct more attention to marketing. As specialist legal marketers with expertise in working with the Bar, Scala is the company to help you bring focus and purpose to all your marketing and business development activities.
Raise the Bar - Marketing Services for Barristers' Chambers
From undertaking a full strategic review of marketing activities, to organising large scale conferences, our experience and expertise means we can tackle all manner of projects. For those Chambers who use LEX, we know how to use LEX Marketing to manage and run marketing campaigns.
The responsibility for the development of a marketing strategy can vary hugely between different chambers. For some there is no obvious strategy, for others it is predominantly led-by the needs of individual teams. We will explore what internal process will work best for you and help you to establish a clear chambers-wide and sector specific marketing strategy to support the ambitions of your barristers.
We have designed, built and managed many chambers websites over the years. They are a crucial piece of your marketing arsenal and with the right investment of time and skill, can help you to connect for effectively with your clients.
Managing websites is a key component of our retained 'Raise The Bar' service. We will help to ensure that your website is optimised visible online to solicitors and potential clients. We'll focus on online activity that drives visitors to your website, helping to build engagement and promoting your brand to your target client base.
Working closely with your barristers and clerks, we will help identify appropriate cases that members have been involved in that will be of interest to the legal press. We will write and circulate meaningful and targeted press releases, as well as place articles and legal comment on topical issues or new case law.
We have strong working relationships with editors and journalists within the UK legal press in the UK.
There is always plenty to be writing about! Whether it's a news item for your website, an award entry or legal directory submission, we're here to help.
We work across many different strands of the legal industry and have a wide network of contacts. We will seek out opportunities and promote your chambers to others wherever possible. This could include speaker opportunities and networking opportunities.
We can support your clerks in devising effective CRM processes and undertake key client audits to test the strength of key relationships, helping to identify any weaknesses or opportunities between chambers and those firms.
Chambers and individual Barristers have an increasing (and influential) presence on social media platforms, such as LinkedIn and Twitter. Visibility on these platforms is a critical part of a chambers' marketing strategy. We can help you by writing and scheduling posts and managing engagement to increase followers and raise your profile online. We'll even identify topics and conversations for you to engage with and provide social media training to individual barristers or your support staff.
Scala has considerable experience and expertise of organising and running large scale chambers conference with delegates in excess of 120. We know how to get the best out of venues and how to plan for every eventuality!
Podcasts and webinars are an excellent way for chambers to promote their expertise and raise their profile. We provide full support in the production, promotion and management of these.
We provide training to barristers on marketing communications, including the importance of website profiles, social media activity and PR opportunities (content and thought-leadership).
"I approached Scala whilst I was looking for a company to present a marketing workshop to our members of Chambers. During our initial conversation, I was impressed by the way Natalie approached the idea. She listened to what I wanted out of the workshop and took everything on board. On the night, I felt Natalie and Carly covered all of the points I had asked them to, and more! Our members found the workshop really helpful. I look forward to working with both Natalie and Carly again in the future."
Sophie Hicks, Marketing and Events Manager, 42 Bedford Row.
We work on both a retainer basis, as well as delivering one-off projects. For a confidential chat to see how we can help:
The Workshop, 28 Kenwood Park Road, Nether Edge, Sheffield, South Yorkshire, S7 1NF
t: 0114 4070159
m: 07881 780608
office@scala.uk.com
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