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5 Things you should never do to your logo

January 25th, 2018 Posted by Blog 0 comments on “5 Things you should never do to your logo”

Protecting the integrity of your logo is as important as locking the door to your business premises every night!

Here’s our quick guide to the 5 things you should never do to your logo.


  1.  Never remove it from your homepage!

It might be Christmas or an anniversary year, so you could well be tempted to replace your logo with a quirky, temporary one for a period of time. But don’t! It’s akin to removing the sign from your shop window and dilutes all your hard work in getting your logo recognised by your market.


Instead, create a secondary one to use across your website, social media platforms and email signatures.


  1. Never stretch it to fill a space

We’ve all at some point witnessed the inadvertent butchering of a logo by members of staff when they’ve wanted to create a PowerPoint presentation or document. Aside from it causing great distress to your marketing team, it’s like messing with the dimensions of your face, or taking a visit to a fairground House of Mirrors attraction.

Distorted Face

So please don’t ever be tempted to alter the length and width ratios. If you want your business to look professional, this is an absolutely no-no! If in doubt, seek the help of a professional when you need to resize a logo 😉


  1. Never have just one version of it

It’s always sensible to have several design versions of your logo: black and white; one that fits on your social media accounts and another that fits with any automatically generated documents, such as through your accounts system.


Also, you need to have your logo in several different formats to ensure that there is always a suitable version available for a multitude of purposes. Here’s a definitive list of the versions that you need: editable PDF, PNG, JPEG, CMYK, RBG, Pantone and EPS.



  1. Never add a drop shadow

A perfectly acceptable logo (or text for that matter) can be ruined in one fell swoop with the addition of a drop shadow. Fortunately it was a 1990’s-thing, and the phase thankfully seems to have passed. But even now, some firms can come a cropper.


It would be much simpler if Microsoft just removed the shadow effect function from its software!


  1. Never use an old version

We accept that most people aren’t logo-pedants, but if you’re a marketing manager this pedantry is in-built. Stumbling across a barrister who insists on handing our ‘old’ business cards that display an out-of-date logo is enough to trigger marketing-rage (yes…this is a thing).


If you need any help with brand management, contact us at:, 0114 4070159.





Scala – 2017 Round-Up!

December 18th, 2017 Posted by Blog 0 comments on “Scala – 2017 Round-Up!”

As 2017 comes to a close we thought there was no better time to have a look back at all the work we’ve done this year and share some of our….and more importantly our clients….. highlights!


Parklane Plowden Chambers

2017 marked 10 years since the merger of Park Lane and Plowden Chambers to form the Northern barrister-powerhouse that is Parklane Plowden Chambers. We’ve been providing outsourced marketing consultancy and administrative services to them since January 2015

They kicked off their anniversary celebrations at the Modern Claims Awards in April, where they were crowned ‘Chambers of the Year’. Throughout the rest of the year they were shortlisted for a number of other industry awards, including ‘Barristers’ Chambers of the Year’ at the Claims Management Awards, Yorkshire Legal Awards, Personal Injury Awards and ‘Regional Set of the year’ at the Legal 500 Awards

Everyone knows a proper celebration wouldn’t be complete without a party, so we helped them host two!

They started with a ‘Throwback Thursday’ themed Summer Party, held at The Oracle in Leeds with a hog roast, drinks and an acoustic guitarist singing hits from the last 10 years.

Their annual Christmas Party at The Baltic, Newcastle, was also a huge success and a great opportunity to celebrate not only the 10th Anniversary of Parklane Plowden, but also the countdown to Christmas. We’d hired karaoke pods for the ‘after-party’, which turned out to be the highlight of the event, and identified that there are several barristers and solicitors out there who can really hold a tune!

In November we assisted the Family Team with their ‘Family and Children Law Conference’ in York to over 100delegates. For the event, we booked the venue and coordinated with the events manager at the Hotel to ensure everything went to plan. We promoted the event across social media; designed the flyer; prepared a delegate pack; and secured the fantastic guest speaker for the event – Dr Elizabeth Kilbey a consultant clinical psychologist who appears on Channel 4’s ‘Secret Life of 4 Year Olds’.

If you have any upcoming events in 2018 and need any help organising them, contact us. We work hard to find the very best venues, arranging everything from welcome drinks, food and entertainment and will also attend to ensure it all runs smoothly. In the run up to the event, we will design and produce flyers, create an invitation email campaign using MailChimp and advertise the event across social media to ensure you have a full house.


In April this year, Rebmark Legal Solutions held their inaugural #NotJustForGolfers Charity Golf and Spa Day.

As the title suggests, this wasn’t your average ‘Golf Day’! There was something for everyone with a golf tournament, beginner’s lessons from Head Coaching Professional Oliver Barnes, or even the option to enjoy the fabulous spa facilities.

The event was held at The Mere, Cheshire and was a great success with over £2,000 raised for Meningitis Now.

We helped Rebmark with promotion of the event, sourced merchandise and goody bags for the day and attended to take photographs, keep all social media accounts up to date and ensure everything ran to plan. (We also managed to squeeze in a beginner’s golf lesson) We also produced a newsletter on MailChimp and circulated it to Rebmarks’ clients following the success of the day.

2017 has been a busy and successful year for Rebmark who were granted ‘Made in Sheffield’ status, an accolade famous internationally as a mark of origin and quality on the City’s manufactured products. Directors, Mark Hewitt and Rebecca Andersen were both born-and-bred in the city, so it was particularly poignant, after all, #Sheffieldissuper!

More recently, Rebmark have been acquired by leading American-owned data analytics provider -Verisk.Together, they will offer a combined set of solutions that span the scope of personal injury claims and provide analytics and decision support throughout the life of a claim.

Following the announcement, Mark Hewitt, Managing Director of Rebmark said, “Our increased market presence and ‘rise to fame’ in recent years is something that Scala has played a key role in.”

Switalskis Solicitors

At the end of last year, we assisted Switalskis Solicitors with the launch of their first marketing video. You may have heard us talking about it, a bit (ok, a lot – but we’re very proud of it!)

We worked closely with Switalskis throughout the video production, final tweaks and edits and were thrilled with the end-product.

The video was launched on the 1st December 2016 using a Facebook campaign and enjoyed great success, with the sponsored post reaching over 19,00 people, with nearly 8,000 people viewing it within 6 weeks. We also monitored traffic to the Switalskis website following the launch, and there were some great results. The impact on website traffic was dramatic, with visits to the homepage increasing by over 250%.

This video can be viewed here.

Following on from the success of this video, Switalskis asked us to produce two more videos in 2017 to feature on their website and across social media, as well as producing a number of GIFs.

Again, we worked closely with Joe at Whistle Video to create imaginative, professional and effective marketing video’s.

The first of these was a client story for their clinical negligence page, featuring their client Greg, who sustained a brain injury shortly after he was born. The video moves away from the traditional ‘talk-to-camera’ format and instead tells Greg’s story, featuring his family and images from his home, showing the incredible adaptions that help make life easier. It also details the help and support Switalskis have given, and continue to give to Greg and his family.

This video can be viewed here.

The most recent video we have produced for Switalskis fully captures their key marketing message, “National Lawyers. Across Yorkshire” and features beautiful drone footage of their 13 locations across Yorkshire (filmed by Joe), set to a piece of music that we specially commissioned a local artist to produce.

This video can be viewed here.

If video marketing is something you’d like to include in your marketing strategy for 2018, contact us on 0114 4070159,

PR – Switalskis

We love helping our clients tell their stories, and this year has been no exception. It’s been an incredibly, but very fulfilling year for us on the PR front.We have chosen two of our biggest PR stories as our highlights.

Both these cases have made not only local but national headlines, and hope to bring about changes in the law.

PR on Inquest into the death of Harry Whitlam and campaign to change drink-drive laws

Harry Whitlam died on the 9th August 2013, aged just 11, when he was struck by a reversing tractor on Swithens Farm in Rothwell, Leeds. The driver of the tractor was over the drink-drive limit, but because he was driving a vehicle on private land, he could not be prosecuted by the police.

We were asked by Pamela Whitlam’s solicitors, Switalskis, to handle the media coverage of the inquest.

During the inquest, it came to light the extent to which the tractor driver, Gary Green, was over the drink drive limit. Up until this point the family hadn’t been told, and the fact that he was nearly 3 times over the limit and had not faced any criminal charges was shocking.

We therefore conceived and launched the Whitlam’s Law campaign to make drive-drive laws apply to ALL vehicles, irrespective of where they are being driven.

PR on stillbirth case & campaign to change Inquest laws

Jack and Sarah Hawkins’ first baby – Harriet- was born dead in 17th April 2016 following a mismanaged labour by Nottingham University Hospital Trust.

The couple’s medical background enabled them to question the hospital’s original explanation as to the cause of death, “an infection”, and they embarked on an investigation that unearthed endemic failures and cover-ups by the Trust.

Through their lawyers, we were asked to handle the PR and help ‘blow the whistle’ on what had happened to them in an effort to help other families who had experienced similar treatment.

The full stories, how we helped, and the PR Portfolio’s can be found on our Portfolio page.

A strong PR strategy can create, maintain and promote a positive image, elevating your brand both locally and nationally.

We’ve helped a number of law firms secure local and national coverage this year, and will happily discuss any PR requirements for 2018 with you.

We can work on a retainer bases, or can provide media liaison for one off cases.


We love nothing more than an excuse to get dressed up at Scala, and this year we’ve had plenty of opportunities to dust off our glad rags and dig out our dancing shoes.

PI Awards Scala

At Scala, we keep our eyes and ears open for all of the awards ceremonies happening in the legal sector.

Awards nominations and winning go a long way in enhancing brand visibility, and can often be reassuring to clients who might be unsure about differentiating between law firms when deciding who to instruct.

We will help identify relevant awards for you to enter, talk you through sponsorship opportunities and write award winning submissions on your behalf.

This year has been no exception and a full list of our clients and the awards they’ve been shortlisted for can be viewed below:

Personal Injury Awards
Shortlisted Winner
Scala-Marketing Campaign of the Year Switalskis | Janet Baker-Clinical Negligence Lawyer of the Year
Parklane Plowden-Chambers of the Year Switalskis | David Greenwood-Claimant Personal Injury Lawyer of the Year
Rebmark-Supporting the Industry Switalskis-Claimant Personal Injury Team of the Year
Morgan Jones Pett-Clinical Negligence Team of the Year
Switalskis-Outstanding Case of the Year
Claims Management Awards
Shortlisted Winner
Rebmark-Best Use of Technology Rebmark-Claims Innovation of the Year
Parklane Plowden-Barristers Chambers of the Year
Modern Claims Awards
Shortlisted Winner
Parklane Plowden-Chambers of the Year
Northern Law Awards
Shortlisted Winner
Parklane Plowden | Michael Stubbs-Law Practice Management
Parklane Plowden | Steven Turner-Lawyer of the Year
Yorkshire Legal Awards
Shortlisted Winner
Parklane Plowden-Chambers of the Year Switalskis-Dispute Resolution
Modern Law Awards
Shortlisted Winner
Switalskis | Amy Clowery-Rising Star of the Year
Switalskis-Personal Injury Team of the Year
Family Law Awards
Shortlisted Winner
Switalskis-Family Law Firm of the Year – North
UKABIF Awards 2017
Shortlisted Winner
Switalskis | Mark Hollinghurst-Lawyer of the Year
42 under 42
Shortlisted Winner
Rebmark-Mark Hewitt
ACQ5 Global Awards
Shortlisted Winner
Rebmark-Niche technology offering of the year (legal
Rebmark-Mark Hewitt, Game Changer of the Year (legal technology)

We’d like to take this opportunity to wish all our clients a very merry Christmas and look forward to working with you all in 2018.

For more information on how we can assist with your marketing strategy, contact us on 0114 4070159,


10 Things That Might Surprise You About Social Media

October 24th, 2017 Posted by Blog 0 comments on “10 Things That Might Surprise You About Social Media”

10 Things that might surprise you about social media.

pi awards - Marketing Campaign

Personal Injury Awards – Scala is Shortlisted!

October 3rd, 2017 Posted by Blog 0 comments on “Personal Injury Awards – Scala is Shortlisted!”

We are delighted to announce that we have been shortlisted for ‘Marketing Campaign of the Year’ by the judges of this year’s national Personal Injury Awards.

The popular Eclipse Proclaim Personal Injury Awards 2017 are now in their tenth anniversary year and provide a unique opportunity to highlight and celebrate the excellence of individuals and organisations across the injury claims sector.

The awards ceremony will take place on the 29th November at the Hilton Deansgate, Manchester. We look forward to seeing clients, friends and colleagues on the evening.


Whitlam’s Law: How a small idea can bring about a big change

August 10th, 2017 Posted by Blog 0 comments on “Whitlam’s Law: How a small idea can bring about a big change”

By Natalie Rodgers

I first met Pamela Whitlam in July 2015 when I was asked by her solicitors, Switalskis, to handle the media coverage during the week-long Inquest into 11 year old Harry. Harry died on 9th August 2013 when he was struck by a reversing tractor on Swithens Farm in Rothwell, Leeds. Unusually, it was a Jury Inquest held in Leeds before the Assistant Deputy Coroner, Kevin McLoughlin (who, by coincidence, was my very first boss when I went into practice as a Solicitor).

The Jury returned a narrative verdict, and it was whilst I was writing the media release to be read to the awaiting press, that I was struck by the injustice and the absurdity of the situation in relation to drink-drive laws.

It was only during the Inquest that it came to light the extent to which the tractor driver, Gary Green was over the drink-drive limit. Up until that point, the family hadn’t been told. They were only aware that any criminal prosecution would have to be made by the Health and Safety Executive, rather than the CPS. Even then, they weren’t 100% sure whether Mr  Green would face a prosecution at all.

I shared Pamela and her family’s outrage that the police had been powerless to do anything, and the appalling length of time that they were having to wait for justice for Harry. It was at that point I suggested to Pamela that she started a campaign to change the drink-drive laws so that that they applied to drivers of all vehicles, irrespective of where they were being driven. She was initially hesitant, believing that it was just not possible to do such a thing. But I explained what we would need to do, and how we could go about it…MP support, online petitions and, of course, PR. Fortunately, her legal team agreed to back and support the campaign.

Having the media outside court, waiting to hear the family’s post-Inquest statement was the perfect time to launch the campaign. So we did it…there and then… not really appreciating the journey that we were embarking upon.

Following the statement to the press, I prepared a campaign document – Whitlam’s Law –  and further media releases for which we secured some coverage. However, without the support of an MP, it struggled to gain momentum. But Pamela and her lawyer, Amy Clowrey, from Switalskis Solicitors persisted, and eventually Alec Shelbrooke MP agreed to raise the topic in Parliament on 13th July 2017.

Here’ a link to the recent July 2017 PR coverage that we secured and co-ordinated for the campaign.

Here’s a link to TV coverage about the prison sentence that Gary Green eventually received in December 2016, which highlights the disparity in the law.

We’re absolutely delighted that Whitlam’s Law is one step closer to being realised and look forward to continuing to support Pamela, her family and Switalskis Solicitors.

The next step is for Pamela and her MP, Alec Shelbrooke, to meet with the Transport Minister, John Hayes who said during the debate: “I will consider how we might address this, including the possibility of future legislative reform.”

Rebranded Morgan Jones Pett Solicitors logo

Out with the old, in with the new! Scala helps new Norfolk-based law firm with their rebrand.

July 21st, 2017 Posted by Blog 0 comments on “Out with the old, in with the new! Scala helps new Norfolk-based law firm with their rebrand.”

Scala has recently helped a new client, Morgan Jones Pett Solicitors (formerly MJP Solicitors), based in Norfolk launch their new corporate rebrand.

We’ve been providing marketing consultancy services to Morgan Jones Pett Solicitors on a retainer basis for the past couple of months. The first part of any new retained relationship is to undertake a thorough review of marketing activities, brand management and  gain an understanding of the work they do and their business ambitions.

As part of our marketing strategy advice, we looked carefully at how their brand, MJP Solicitors was working and discovered that there are a couple of other MJP Solicitors in the UK, plus a tendency for the firm to use MJP and Morgan Jones Pett interchangeably in their external communications.

As a result, we recommended that they returned to their roots and re-introduced their full firm name, together with a new, fresh and modern logo. We worked with our preferred graphic designer to create a fabulous and versatile logo. Our aim was to produce a strong brand identity that conveys the expert and quality legal service that their clients have come to trust and rely on.

The rebrand has now been rolled out across the company including their website, Twitter and Facebook along with all internal documents.

At Scala we thrive on working closely with our clients, getting to know their business ambitions to ensure we not only create a brand that captures the essence of their business, but one that will remain consistent and relevant.

If you are considering a rebrand, contact us: / 0114 4070159.

Other brands that we’ve developed include Rebmark


Clients receive industry recognition, with a little help from Scala…

May 11th, 2017 Posted by Blog 0 comments on “Clients receive industry recognition, with a little help from Scala…”

The 2017 awards season is well and truly upon us, and at Scala we think it’s important to recognise the hard work of our clients (and join them in celebrating their successes of course!)

Awards are a great way to showcase your business achievements to clients, recognise staff members and benchmark your success.

We’re not even half way through the year and Scala clients are already enjoying award shortlisting’s and wins!

We’re very proud to work with all our clients and are delighted to share their successes so far….

Parklane Plowden

This year sees Parklane Plowden celebrate 10 years since it was formed following the merger between Park Lane Chambers and Plowden Chambers in 2007. What better way to celebrate than with a few more awards on the mantelpiece!

A massive congratulations to everyone at Parklane Plowden  Chambers who won their first award of the year –  ‘Chambers of the Year’ at the 2017 Modern Claims Awards.

The awards ceremony took place at New Dock Hall, Leeds on the 27th April and celebrates cross industry success and talent.

With the first win under their belt, we’re keeping our fingers tightly crossed for further successes at other industry awards that they are shortlisted for:

Rebmark Legal Solutions

Rebmark are enjoying continued success and kicked off what promises to be an exciting year with a double win at the 11th Annual ACQ5 Global Awards.

The awards ceremony which celebrates organisations and individuals that have achieved outstanding commercial success in designated areas of expertise, recognised Rebmark as the UK’s ‘Niche technology offering of the Year’ (legal).

Managing Director, Mark Hewitt won the ‘UK Game-Changer of the Year’ (legal).

Mark’s success has also been recognised by Yorkshire’s Insider Media, who awarded him a place on their coveted 42 under 42 list for 2017.

The list, which celebrates the regions brightest business talent, recognised Mark for developing award-winning software, including piCalculator and noiseAssist.

Mark, along with his fellow members enjoyed the annual 42 under 42 dinner at the Royal Armouries in Leeds on the 27th April.

We’re also delighted for Rebmark who have been shortlisted for two awards at the 2017 Claims Management Awards.

  • piCalculator – ‘Best use of Technology’
  • caseAssist – ‘Claims Innovator’

We wish all our clients the best of luck in their shortlisted categories.

If you need help identifying relevant awards to highlight your capabilities and successes, or support with writing and submitting an entry, contact us at:, 0114 4070159.




Natalie Rodgers Scala

Interview with Scala MD Natalie Rodgers

May 10th, 2017 Posted by Blog 0 comments on “Interview with Scala MD Natalie Rodgers”

Scala MD Natalie Rodgers, sits on the Parklane Plowden Executive Management Board, advising on marketing and business development strategy.

She recently gave an interview, which featured in the Modern Claims Awards programme.

To read the article, please click here.




Barristers – Are you guilty of claiming to be something you’re not?

May 5th, 2017 Posted by Blog 0 comments on “Barristers – Are you guilty of claiming to be something you’re not?”

Following the recent Bar disciplinary tribunal reprimanding and fining Michael Wolkind QC over claims made on his website, including the assertion he could ‘get Stevie Wonder a driver’s licence’, the Bar Council have responded by issuing a caution to barristers when advertising themselves on websites and other means of marketing such as email and social media.

Having recently (February 2017) updated the guidelines for barristers using social media (which can be viewed here), the Bar Standards Board offers advice to be applied in both a professional and personal capacity. Due to the inherently public nature of the internet, it is imperative to remember anything you publish online may be read by anyone and could be linked back to your status as a barrister and your chambers.

You might be surprised to learn that barristers were first permitted to advertise back in 1989 when the 4th edition of the Code of Conduct (has anyone still got a copy?!) was released. Back then no one could’ve predicted the impact social media and its various platforms-twitter, Facebook, LinkedIn to name a few would have on our lives.

Many at The Bar understand the importance of online advertising and social media in promoting Chambers, individuals and the profession generally. Here are the main things to remember to help you engage confidently with online advertising and social media.

Act with Honesty and Integrity – just as you do in your daily legal work, it is important that this dictum extends to your marketing activities. Barristers must not mislead anyone when making claims about their knowledge, experience or ability. Comparing yourself to another barrister is an absolute no-no! Using quotes and testimonials from lay and professional clients is fine, but always make sure that you have the relevant consent beforehand. When quoting legal directories, you must not be selective!

For example, here is an extract from a Legal 500 recommendation, “One of the best negotiators on circuit; he is a highly effective communicator and never gives up”. Quite an accolade, but barristers should not be tempted to misquote it as The best negotiator on the circuit!”

Trust and Confidence – don’t ever post anything that may undermine your honesty. When it comes to advertising Public Access work practitioners are governed by the same rules regarding advertising as the rest of the Bar.

Confidentiality – it is totally acceptable to refer to reported cases that you have appeared in, or where the case was heard in open court. However, where a case hasn’t been reported but it is of significance to your practice profile, you need to follow a few general rules. If you want to mention a client by name make sure you get their permission first. If a case is ‘ongoing’, take extra care to avoid saying anything that may be prejudicial, particularly if there is an appeal pending. You might also want to run it past your instructing solicitor to ensure that they don’t have any objections to you mentioning that you are instructed on the case.


If you need any help with online marketing contact us at Scala on, 0114 4070159.

*Source : Twiplomacy





St Ives Chambers are hiring!

April 3rd, 2017 Posted by Blog 0 comments on “St Ives Chambers are hiring!”

St Ives Chambers, Birmingham is flourishing…and following a strategic business review are creating a number of staff roles to support Family Finance and Family Groups, as well as creating a new Marketing team.

They are looking for hard-working, enthusiastic and skilled individuals who thrive in a busy, team-centric workplace. This is a genuine opportunity to join a forward-thinking and ambitious Chambers who are focussed on delivering the highest quality service possible to a local and national client base in several key practice areas.

Chambers are currently recruiting for the following roles:


St Ives’ Chambers has a newly created position of Marketing Manager who will join the management team. They are looking for an individual with experience in an established marketing position, who ideally holds relevant qualifications (degree level).

Candidates must have experience of delivering marketing strategies to a high standard. Experience of staff management is desirable. The ideal candidate will need to be resilient and have an ability to build rapport with people in various capacities, from those who hold senior judicial positions, to graphic designers.



A new role of Marketing Assistant, who will work closely with the Marketing Manager has also been created. This junior role will suit someone starting out in their career who is keen to work in a professional and supportive environment. Whilst some experience of marketing is desirable, it’s not essential. If you have the right attitude and you’re extremely organise, this role is for you.



Following a strategic business review St Ives’ Chambers has a newly created position of Family Finance Practice Manager who will join their busy clerking team. Chambers is receiving an increase of work in this field and has created the role to ensure they continue to deliver a high quality clerking service to their prestigious client base.

They are ideally looking for individuals with experience in an established clerking role. Candidates must have experience of delivering practice management and business development services to a high standard and possess strong communication and interpersonal skills. Experience of Lex or Meridian software would be an advantage.



Chambers also require an assistant family finance practice manager to assist the practice manager in all aspects of clerking; including managing barrister’s diaries, assisting with billing and liaising with clients and external legal contacts.

Previous clerking experience is not prerequisite to the role, but working in a legal environment would be an advantage. You’ll need to be a confident communicator, quick thinking and highly organised.



Due to a continued growth in the level of instructions received by the family team in chambers, they are seeking an Assistant Practice Manager to join the busy Family Clerking Team.


The closing date for applications is 14th April. To view the full job descriptions for all of these roles and for details on how to apply, please click on the link which will take you to the STAFF VACANCY page on their website.