To read the full Media Release please click here.
To read the full Media Release please click here.
To read the full media release please click here.
To read the full Media Release, click here.
Protecting the integrity of your logo is as important as locking the door to your business premises every night!
Here’s our quick guide to the 5 things you should never do to your logo.
It might be Christmas or an anniversary year, so you could well be tempted to replace your logo with a quirky, temporary one for a period of time. But don’t! It’s akin to removing the sign from your shop window and dilutes all your hard work in getting your logo recognised by your market.
Instead, create a secondary one to use across your website, social media platforms and email signatures.
We’ve all at some point witnessed the inadvertent butchering of a logo by members of staff when they’ve wanted to create a PowerPoint presentation or document. Aside from it causing great distress to your marketing team, it’s like messing with the dimensions of your face, or taking a visit to a fairground House of Mirrors attraction.
So please don’t ever be tempted to alter the length and width ratios. If you want your business to look professional, this is an absolutely no-no! If in doubt, seek the help of a professional when you need to resize a logo 😉
It’s always sensible to have several design versions of your logo: black and white; one that fits on your social media accounts and another that fits with any automatically generated documents, such as through your accounts system.
Also, you need to have your logo in several different formats to ensure that there is always a suitable version available for a multitude of purposes. Here’s a definitive list of the versions that you need: editable PDF, PNG, JPEG, CMYK, RBG, Pantone and EPS.
A perfectly acceptable logo (or text for that matter) can be ruined in one fell swoop with the addition of a drop shadow. Fortunately it was a 1990’s-thing, and the phase thankfully seems to have passed. But even now, some firms can come a cropper.
It would be much simpler if Microsoft just removed the shadow effect function from its software!
We accept that most people aren’t logo-pedants, but if you’re a marketing manager this pedantry is in-built. Stumbling across a barrister who insists on handing our ‘old’ business cards that display an out-of-date logo is enough to trigger marketing-rage (yes…this is a thing).
If you need any help with brand management, contact us at: email@example.com, 0114 4070159.
To read the Press Release in full, please click here.
As 2017 comes to a close we thought there was no better time to have a look back at all the work we’ve done this year and share some of our….and more importantly our clients….. highlights!
2017 marked 10 years since the merger of Park Lane and Plowden Chambers to form the Northern barrister-powerhouse that is Parklane Plowden Chambers. We’ve been providing outsourced marketing consultancy and administrative services to them since January 2015
They kicked off their anniversary celebrations at the Modern Claims Awards in April, where they were crowned ‘Chambers of the Year’. Throughout the rest of the year they were shortlisted for a number of other industry awards, including ‘Barristers’ Chambers of the Year’ at the Claims Management Awards, Yorkshire Legal Awards, Personal Injury Awards and ‘Regional Set of the year’ at the Legal 500 Awards
Everyone knows a proper celebration wouldn’t be complete without a party, so we helped them host two!
They started with a ‘Throwback Thursday’ themed Summer Party, held at The Oracle in Leeds with a hog roast, drinks and an acoustic guitarist singing hits from the last 10 years.
Their annual Christmas Party at The Baltic, Newcastle, was also a huge success and a great opportunity to celebrate not only the 10th Anniversary of Parklane Plowden, but also the countdown to Christmas. We’d hired karaoke pods for the ‘after-party’, which turned out to be the highlight of the event, and identified that there are several barristers and solicitors out there who can really hold a tune!
In November we assisted the Family Team with their ‘Family and Children Law Conference’ in York to over 100delegates. For the event, we booked the venue and coordinated with the events manager at the Hotel to ensure everything went to plan. We promoted the event across social media; designed the flyer; prepared a delegate pack; and secured the fantastic guest speaker for the event – Dr Elizabeth Kilbey a consultant clinical psychologist who appears on Channel 4’s ‘Secret Life of 4 Year Olds’.
If you have any upcoming events in 2018 and need any help organising them, contact us. We work hard to find the very best venues, arranging everything from welcome drinks, food and entertainment and will also attend to ensure it all runs smoothly. In the run up to the event, we will design and produce flyers, create an invitation email campaign using MailChimp and advertise the event across social media to ensure you have a full house.
In April this year, Rebmark Legal Solutions held their inaugural #NotJustForGolfers Charity Golf and Spa Day.
As the title suggests, this wasn’t your average ‘Golf Day’! There was something for everyone with a golf tournament, beginner’s lessons from Head Coaching Professional Oliver Barnes, or even the option to enjoy the fabulous spa facilities.
We helped Rebmark with promotion of the event, sourced merchandise and goody bags for the day and attended to take photographs, keep all social media accounts up to date and ensure everything ran to plan. (We also managed to squeeze in a beginner’s golf lesson) We also produced a newsletter on MailChimp and circulated it to Rebmarks’ clients following the success of the day.
2017 has been a busy and successful year for Rebmark who were granted ‘Made in Sheffield’ status, an accolade famous internationally as a mark of origin and quality on the City’s manufactured products. Directors, Mark Hewitt and Rebecca Andersen were both born-and-bred in the city, so it was particularly poignant, after all, #Sheffieldissuper!
More recently, Rebmark have been acquired by leading American-owned data analytics provider -Verisk.Together, they will offer a combined set of solutions that span the scope of personal injury claims and provide analytics and decision support throughout the life of a claim.
Following the announcement, Mark Hewitt, Managing Director of Rebmark said, “Our increased market presence and ‘rise to fame’ in recent years is something that Scala has played a key role in.”
At the end of last year, we assisted Switalskis Solicitors with the launch of their first marketing video. You may have heard us talking about it, a bit (ok, a lot – but we’re very proud of it!)
We worked closely with Switalskis throughout the video production, final tweaks and edits and were thrilled with the end-product.
The video was launched on the 1st December 2016 using a Facebook campaign and enjoyed great success, with the sponsored post reaching over 19,00 people, with nearly 8,000 people viewing it within 6 weeks. We also monitored traffic to the Switalskis website following the launch, and there were some great results. The impact on website traffic was dramatic, with visits to the homepage increasing by over 250%.
This video can be viewed here.
Following on from the success of this video, Switalskis asked us to produce two more videos in 2017 to feature on their website and across social media, as well as producing a number of GIFs.
Again, we worked closely with Joe at Whistle Video to create imaginative, professional and effective marketing video’s.
The first of these was a client story for their clinical negligence page, featuring their client Greg, who sustained a brain injury shortly after he was born. The video moves away from the traditional ‘talk-to-camera’ format and instead tells Greg’s story, featuring his family and images from his home, showing the incredible adaptions that help make life easier. It also details the help and support Switalskis have given, and continue to give to Greg and his family.
This video can be viewed here.
The most recent video we have produced for Switalskis fully captures their key marketing message, “National Lawyers. Across Yorkshire” and features beautiful drone footage of their 13 locations across Yorkshire (filmed by Joe), set to a piece of music that we specially commissioned a local artist to produce.
This video can be viewed here.
PR – Switalskis
We love helping our clients tell their stories, and this year has been no exception. It’s been an incredibly, but very fulfilling year for us on the PR front.We have chosen two of our biggest PR stories as our highlights.
Both these cases have made not only local but national headlines, and hope to bring about changes in the law.
Harry Whitlam died on the 9th August 2013, aged just 11, when he was struck by a reversing tractor on Swithens Farm in Rothwell, Leeds. The driver of the tractor was over the drink-drive limit, but because he was driving a vehicle on private land, he could not be prosecuted by the police.
We were asked by Pamela Whitlam’s solicitors, Switalskis, to handle the media coverage of the inquest.
During the inquest, it came to light the extent to which the tractor driver, Gary Green, was over the drink drive limit. Up until this point the family hadn’t been told, and the fact that he was nearly 3 times over the limit and had not faced any criminal charges was shocking.
We therefore conceived and launched the Whitlam’s Law campaign to make drive-drive laws apply to ALL vehicles, irrespective of where they are being driven.
Jack and Sarah Hawkins’ first baby – Harriet- was born dead in 17th April 2016 following a mismanaged labour by Nottingham University Hospital Trust.
The couple’s medical background enabled them to question the hospital’s original explanation as to the cause of death, “an infection”, and they embarked on an investigation that unearthed endemic failures and cover-ups by the Trust.
Through their lawyers, we were asked to handle the PR and help ‘blow the whistle’ on what had happened to them in an effort to help other families who had experienced similar treatment.
The full stories, how we helped, and the PR Portfolio’s can be found on our Portfolio page.
A strong PR strategy can create, maintain and promote a positive image, elevating your brand both locally and nationally.
We’ve helped a number of law firms secure local and national coverage this year, and will happily discuss any PR requirements for 2018 with you.
We can work on a retainer bases, or can provide media liaison for one off cases.
We love nothing more than an excuse to get dressed up at Scala, and this year we’ve had plenty of opportunities to dust off our glad rags and dig out our dancing shoes.
At Scala, we keep our eyes and ears open for all of the awards ceremonies happening in the legal sector.
Awards nominations and winning go a long way in enhancing brand visibility, and can often be reassuring to clients who might be unsure about differentiating between law firms when deciding who to instruct.
We will help identify relevant awards for you to enter, talk you through sponsorship opportunities and write award winning submissions on your behalf.
This year has been no exception and a full list of our clients and the awards they’ve been shortlisted for can be viewed below:
|Personal Injury Awards|
|Scala-Marketing Campaign of the Year||Switalskis | Janet Baker-Clinical Negligence Lawyer of the Year|
|Parklane Plowden-Chambers of the Year||Switalskis | David Greenwood-Claimant Personal Injury Lawyer of the Year|
|Rebmark-Supporting the Industry||Switalskis-Claimant Personal Injury Team of the Year|
|Morgan Jones Pett-Clinical Negligence Team of the Year|
|Switalskis-Outstanding Case of the Year|
|Claims Management Awards|
|Rebmark-Best Use of Technology||Rebmark-Claims Innovation of the Year|
|Parklane Plowden-Barristers Chambers of the Year|
|Modern Claims Awards|
|Parklane Plowden-Chambers of the Year|
|Northern Law Awards|
|Parklane Plowden | Michael Stubbs-Law Practice Management|
|Parklane Plowden | Steven Turner-Lawyer of the Year|
|Yorkshire Legal Awards|
|Parklane Plowden-Chambers of the Year||Switalskis-Dispute Resolution|
|Modern Law Awards|
|Switalskis | Amy Clowery-Rising Star of the Year|
|Switalskis-Personal Injury Team of the Year|
|Family Law Awards|
|Switalskis-Family Law Firm of the Year – North|
|UKABIF Awards 2017|
|Switalskis | Mark Hollinghurst-Lawyer of the Year|
|42 under 42|
|ACQ5 Global Awards|
|Rebmark-Niche technology offering of the year (legal|
|Rebmark-Mark Hewitt, Game Changer of the Year (legal technology)|
We’d like to take this opportunity to wish all our clients a very merry Christmas and look forward to working with you all in 2018.
For more information on how we can assist with your marketing strategy, contact us on 0114 4070159, firstname.lastname@example.org.
To view the full media release, please click here.
To read the full Press Release, please click here.
Photograph provided courtesy of Phil Marsden Photography.