Scala was asked by Switalskis solicitors to create, film and edit a marketing video to promote the brand values and presence of the firm throughout Yorkshire. The video to be used on the firm’s new website and Scala was also tasked with creating ways for it to be used across social media platforms including YouTube, Twitter, Facebook and LinkedIn
Viewing the marketing videos created by other law firms was very uninspiring. We wanted to create something memorable and eye-catching. Having already worked with Switalskis Solicitors on a Consultancy basis, we’d already devised a tag-line – ‘Lawyers for life, business and you’
We thought the video should build on that brand message: that Switalskis Solicitors support clients at various ‘touch points’ in their life….from buying a new home, to getting divorced or when someone dies.
We wanted to incorporate well known Yorkshire landmarks, get at least one shot of an office and also tie the different scenes together in some way.
We worked collaboratively with Whistle Video to create a story-board with hand drawn scenes to communicate the ideas to our clients for their approval. This stage was critical as it determined the number of actors, locations and ultimately the cost of the project. Initially Switalskis Solicitors were nervous of producing something so different to other law firms. However, we persuaded them (well, Ranjit Uppal!) to put his trust in us…..and he’ll say it now…but he’s glad he did!!
We carefully selected and sourced the actors for the video from Star Casting. We wanted to ensure a diverse range of ages and ethnicities. The youngest actress was 4 months and the oldest was 71 years old!
We wanted to include landscapes and cityscapes to illustrate the fact that Switalskis have the largest high street presence of any other law firm in Yorkshire.
Using google earth and local knowledge, the production team identified locations in the centre of Leeds, Ilkley Moor and a home in Sheffield.. Our flower shop scene was filmed at Erica Berry Flowers, Ilkley, who were extremely accommodating (and have the most beautiful flower shop!). The most impressive shoot in the video (and our personal favourite) was captured via drone footage, courtesy of Joe at Whistle Video who is a certified drone pilot. Not only is it beautifully done, it also instantly sets the ‘Yorkshire’ scene.
Filming at the different locations took place over a number of days and once complete Whistle Video and Scala set about creating a 3-minute video which was engaging and encapsulated all of the marketing messages it was required to do.
We’re overwhelmed by the quick success of the marketing video. It was launched on the 1st December 2016 and within the space of 5 weeks it had attracted 7,882 views. With the help of Switalskis Brand Ambassador, the England Cricketer, Tim Bresnan, the video received an additional 2,109 views.
The promotional video currently sits on the landing page of Switalskis website the homepage has seen an average traffic increase of 21.49% since it’s been there.
Additional to the video we have also created a 30 second edit and GIF’s using the video footage, to be used across various social media platforms.
If you’re interested in producing a high-quality promotional video, that doesn’t break the bank, contact Scala at email@example.com, 0114 4070159.