DP

Doug Paulley

June 30th, 2017 Posted by 0 comments on “Doug Paulley”

Legal Case

This legal case concerned a wheelchair user – Doug Paulley – who attempted to board a bus owned by FirstGroup plc who operated a ‘first come, first served’ policy in relation to the wheelchair space on its buses.

Doug was stopped from boarding a bus in 2012 when a woman, who had a sleeping baby in a pushchair, refused to move out of the designated area when asked by the bus driver. He originally won his case at Leeds County Court in 2013, but FirstGroup successfully appealed to the Court of Appeal in 2014. Thereafter, Doug took his case to the Supreme Court in 2016 and their decision was eventually handed down in January 2017. They ruled that bus companies must end their ‘first come first served’ policies and do more to cater for wheelchair users. Drivers should take further steps to pressurise non-wheelchair users to vacate wheelchair spaces if they are needed, and have clear policies to give training to drivers to help them remove barriers which wheelchair users face. The twitterati named it the #PaulleyPrinciple

Doug was supported at the Court of Appeal and Supreme Court by the Equality and Human Rights Commission who regarded it as the most significant case since the introduction of the Equality Act 2010.

How we helped

Scala was involved in the PR and media management throughout the 5 year duration of the case. From the original County Court decision – where the case made headline local news; to the Supreme Court where we ‘live tweeted’ from inside the Court room.

We helped to secure national coverage across all media platforms, TV, radio, newspapers and on-line media outlets. We accompanied Doug to many TV and radio interviews including several at BBC Broadcasting House to brief him and agree the right angle to take with the press so as not to jeopardise the outcome of the case.

Scala also looked after the social media coverage from Doug’s lawyers twitter account (the now defunct Unity Law) and drafted media releases and emailed updates to interested parties to ensure they were well informed at every stage of the case.

What Doug says about us! 

“I honestly don’t believe that the First Bus case would have happened without the press campaign. Natalie Rodgers from Scala was absolutely superb and she worked tirelessly to secure the coverage that we did. In practical terms, the excellent press work was a significant factor in the Supreme Court’s PTA and in the EHRC agreeing to fund appeals.

Natalie supported me on both a personal and professional level for the entire 5 years that the case ran. At times the press interest in me personally was overwhelming, however with her support we always worked out a solution to ensure we got excellent media coverage of the case.

What shouldn’t be forgotten is that this wasn’t simply coverage of a ground-breaking legal case, the publicity prompted a debate and firmly placed in the spotlight the issues faced but thousands of wheelchair users. I think that this was more important than the legal result in terms of achieving disabled people’s rights.”

CLIENT

Doug Paulley

SERVICES

PR

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Minton Morrill Solicitors

June 6th, 2017 Posted by 0 comments on “Minton Morrill Solicitors”

Minton Morrill Solicitors

Scala was asked by Minton Morrill Solicitors to generate media coverage and handle the media liaison for the Inquest into the death of Vikki Thompson, a transgender prisoner who died whilst on remand at HMP Leeds in November 2015.

Minton Morrill’s Civil Liberties Department has built up a national reputation for representing bereaved families, particularly those arising out of deaths that have occurred in custody.  Specialist lawyers at the firm represented the family of Vikki Thompson at the Inquest and they were keen to ensure that the firm received coverage in the press.

How we helped

  • We researched statistics relevant to the Inquest. Sources included INQUEST, Prisons and Probation Ombudsman (PPO), Howard League, Yorkshire Post and the First Parliamentary Report on Transgender Equality.
  • Wrote and circulated Press Releases throughout the inquest.
  • Liaised with Minton Morrill Solicitors & also the barrister involved in the inquest.
  • Regularly liaised with media contacts from our extensive PR list, as well as members of the Press who had reported on Vikki’s death previously. We kept them abreast of what was happening with the inquest and built working relationships to be their key ‘port of call’ for information on the case. This ensured impressive coverage for the duration of the inquest and secured a media presence on the day of the verdict.
  • Developed a Twitter Timetable for Minton Morrill Solicitors of informative and relevant tweets to be scheduled for the duration of the inquest, this ensured the inquest was shared and discussed across social media.
  • Attended at Wakefield Coroner’s Court and acted as Media Liaison for Minton Morrill Solicitors and the family of the deceased.
  • Helped the legal team write their final press statement.
  • Coached Philip Goldberg, Director at Minton Morrill Solicitors, prior to the statement being delivered to the press. A recording of this can be viewed here.
  • Spoke with the deceased family, explaining our role and how they can be in control (as much as possible) with the reporting of the case.
  • Collated all media coverage of the inquest, and created a PR Portfolio for the client.

Our PR services are provided on an hourly rate basis. We are usually able to supply you with an estimate of the overall costs involved for budgeting purposes.

For more information, please contact us on 0114 4070159, office@scala.uk.com.

CLIENT

Minton Morrill Solicitors

SERVICES

PR / Social Media

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Switalskis Solicitors

January 24th, 2017 Posted by 0 comments on “Switalskis Solicitors”

Switalskis Solicitors

The Brief

Scala was asked by Switalskis solicitors to create, film and edit a marketing video to promote the brand values and presence of the firm throughout Yorkshire. The video to be used on the firm’s new website and Scala was also tasked with creating ways for it to be used across social media platforms including YouTube, Twitter, Facebook and LinkedIn

The Idea

Viewing the marketing videos created by other law firms was very uninspiring. We wanted to create something memorable and eye-catching. Having already worked with Switalskis Solicitors on a Consultancy basis, we’d already devised a tag-line – ‘Lawyers for life, business and you’

We thought the video should build on that brand message: that Switalskis Solicitors support clients at various ‘touch points’ in their life….from buying a new home, to getting divorced or when someone dies.

We wanted to incorporate well known Yorkshire landmarks, get at least one shot of an office and also tie the different scenes together in some way.

The Practicalities

We worked collaboratively with Whistle Video to create a story-board with hand drawn scenes to communicate the ideas to our clients for their approval. This stage was critical as it determined the number of actors, locations and ultimately the cost of the project. Initially Switalskis Solicitors were nervous of producing something so different to other law firms. However, we persuaded them (well, Ranjit Uppal!) to put his trust in us…..and he’ll say it now…but he’s glad he did!!

The Actors

We carefully selected and sourced the actors for the video from Star Casting. We wanted to ensure a diverse range of ages and ethnicities. The youngest actress was 4 months and the oldest was 71 years old!

The Locations

We wanted to include landscapes and cityscapes to illustrate the fact that Switalskis have the largest high street presence of any other law firm in Yorkshire.

Using google earth and local knowledge, the production team identified locations in the centre of Leeds, Ilkley Moor and a home in Sheffield.. Our flower shop scene was filmed at Erica Berry Flowers, Ilkley, who were extremely accommodating (and have the most beautiful flower shop!). The most impressive shoot in the video (and our personal favourite) was captured via drone footage, courtesy of Joe at Whistle Video who is a certified drone pilot. Not only is it beautifully done, it also instantly sets the ‘Yorkshire’ scene.

Filming at the different locations took place over a number of days and once complete Whistle Video and Scala set about creating a 3-minute video which was engaging and encapsulated all of the marketing messages it was required to do.

The Results

We’re overwhelmed by the quick success of the marketing video. It was launched on the 1st December 2016 and within the space of 5 weeks it had attracted 7,882 views. With the help of Switalskis Brand Ambassador, the England Cricketer, Tim Bresnan, the video received an additional 2,109 views.

The promotional video currently sits on the landing page of Switalskis website the homepage has seen an average traffic increase of 21.49% since it’s been there.

Additional to the video we have also created a 30 second edit and GIF’s using the video footage, to be used across various social media platforms.

If you’re interested in producing a high-quality promotional video, that doesn’t break the bank, contact Scala at office@scala.uk.com, 0114 4070159.

CLIENT

Switalskis Solicitors

SERVICES

Branding/Video

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CONTACT

Blenheim Reach, 861 Ecclesall Road
Sheffield, South Yorkshire S11 8TH

t. 0114 4070159
m. 07881 780608
natalierodgers@scala.uk.com

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Temp

December 15th, 2016 Posted by 0 comments on “Temp”

Parklane Plowden Chambers

Natalie was invited to sit on the Executive Management Board of Parklane Plowden Chambers in February 2015 as part of Chambers’ radical restructure aimed at future-proofing its position as the leading civil set on the North Eastern Circuit. She advises on all aspects of strategic marketing and business development, as well as providing invaluable, up-to-the-minute insight into the evolving legal market

The role of the Executive Management Board is to oversee and drive delivery on all aspects of the growth strategy. The other key element in the restructure is the setting up of a separate service company charged with managing the internal systems associated with running a chambers. This root and branch change enables barristers and clerks to work with increased efficiency by freeing them of the administrative tasks that do not enhance the solicitor-client experience.  The change also paves the way for exploring new avenues of work including ABS arrangements and block contracting.

CLIENT

Parklane Plowden Chambers

SERVICES

Copywriting / Branding / PR

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CONTACT

Blenheim Reach, 861 Ecclesall Road
Sheffield, South Yorkshire S11 8TH

t. 0114 4070159
m. 07881 780608
natalierodgers@scala.uk.com

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Supreme Court – Media Liaison & Social Media

October 15th, 2016 Posted by 0 comments on “Supreme Court – Media Liaison & Social Media”

Supreme Court – Media Liaison & Social Media

We are proud to have helped Unity Law and their client, Doug Paulley, to secure national media coverage of the case against FirstGroup since it first began in 2012. It’s the first disability discrimination case of its kind and the result is now widely anticipated among the disabled community and travel companies.

We undertook media liaison with journalists at the various hearings in the Court of Appeal and Supreme Court.  The case was covered extensively in the press and interviews secured with the BBC legal correspondent Clive Coleman, The Today Programme (Radio 4), Sky news, ITV News, Nicky Campbell (BBC Radio 5 Live), Victoria Derbyshire (BBC1) and Nikki Fox (BBC Disability Correspondent). We handled media releases and enquiries from journalists, but all the time remaining sensitive to the legal process and confidentiality issues.

Scala attended the Supreme Court to conduct a ‘live’ social media coverage of the hearing on 15th June 2016 before a panel of seven Supreme Court Judges.

Pictured: Chris Fry (Unity Law), Natalie Rodgers (Scala) and Robin Allen QC (Cloisters Chambers).

CLIENT

SERVICES

Social Media Coverage of the Supreme Court case/ National Press Liaison

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CONTACT

Blenheim Reach, 861 Ecclesall Road
Sheffield, South Yorkshire S11 8TH

t. 0114 4070159
m. 07881 780608
natalierodgers@scala.uk.com

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Parklane Plowden

Parklane Plowden Chambers Branding

September 29th, 2016 Posted by 0 comments on “Parklane Plowden Chambers Branding”

Parklane Plowden Chambers

Parklane Plowden Chambers needed to refresh the branding on their website and marketing material to give it a more contemporary feel.
We therefore worked with graphic designers to develop a new chambers brochure, the images of which were also used to refresh Chambers website to ensure brand consistency.

We also worked alongside designers to develop a new range of marketing collateral to compliment the updated brand, in particular, in relation to event and seminar invitations and adverts.

Scala is Parkalne Plowden’s key copywriter for award entries, Legal 500 and Chambers & partners Directory submissions, website news items and media releases.

CLIENT

Parklane Plowden Chambers

SERVICES

Copywriting / Branding / PR

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CONTACT

Blenheim Reach, 861 Ecclesall Road
Sheffield, South Yorkshire S11 8TH

t. 0114 4070159
m. 07881 780608
natalierodgers@scala.uk.com

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Rebmark

Rebmark Legal Solutions

September 29th, 2016 Posted by 0 comments on “Rebmark Legal Solutions”

Rebmark Legal Solutions

Scala was retained by Rebmark Legal Solutions at the beginning of  2016 and has helped develop and launch a new strategic brand direction that supports Rebmark’s ambitions for growth. Mainly known within with industry for its leading software solution – piCalculator – the brief was to develop a brand that supported the cross-selling of other products and services. This resulted in the launch of the parent brand – Rebmark Legal Solutions – in September 2016.

Scala developed the new brand image used across Rebmark’s new website and marketing literature. We were also responsible for writing the copy used on the website and company brochure. In particular, we developed a series of key marketing messages to be used for each of the software products.

CLIENT

Rebmark Legal Solutions

SERVICES

Copywriting / Branding / Strategy

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CONTACT

Blenheim Reach, 861 Ecclesall Road
Sheffield, South Yorkshire S11 8TH

t. 0114 4070159
m. 07881 780608
natalierodgers@scala.uk.com

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Zenith Chambers

September 29th, 2016 Posted by 0 comments on “Zenith Chambers”

Zenith Chambers

Scala was retained for a period of 18 months to provide strategic consulting services on all of Chambers marketing and business development activities.

The project included: brand development; production of a new website (including all copy writing and the first mobile compatible site for a barristers chambers in the UK); social media strategy and implementation; PR; writing and production of new marketing material; advertising; seminar and event management; client relationship management strategies; training and management of a new marketing assistant; supporting individual barristers, practice teams and CEO in business development and marketing activities.

CLIENT

Zenith Chambers

SERVICES

Copywriting / Branding / PR / Social Media / Strategy / Video

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CONTACT

Blenheim Reach, 861 Ecclesall Road
Sheffield, South Yorkshire S11 8TH

t. 0114 4070159
m. 07881 780608
natalierodgers@scala.uk.com

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Nestor

September 16th, 2016 Posted by 0 comments on “Nestor”

Nestor

Scala was retained by Nestor to provide strategic marketing and implementation support for a period 12 months. During that period we supported the company by assisting with the development of a new website (the structure of which was particularly complex due to the broad range of services provided); editing and producing company newsletters; article writing and social media management.

CLIENT

Nestor

SERVICES

Copywriting / Branding / Strategy / Social Media

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CONTACT

Blenheim Reach, 861 Ecclesall Road
Sheffield, South Yorkshire S11 8TH

t. 0114 4070159
m. 07881 780608
natalierodgers@scala.uk.com

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Unity Law

Unity Law

September 16th, 2016 Posted by 0 comments on “Unity Law”

Unity Law

Scala worked with Unity Law for over 4 years on a retainer basis to support marketing, and in particular PR initiatives. Unity Law specialise in Equality and Disability Discrimination law. We worked alongside Whistle Video to develop this corporate video. We combined existing media footage from PR initiatives, interviews with key staff and animated graphics, to create a short but effective corporate video that was shared on numerous social media platforms.

CLIENT

Unity Law

SERVICES

Branding/Video

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CONTACT

Blenheim Reach, 861 Ecclesall Road
Sheffield, South Yorkshire S11 8TH

t. 0114 4070159
m. 07881 780608
natalierodgers@scala.uk.com

CONNECT