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Marketing Essentials
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Credits |
Select |
Details |
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| - Marketing health check |
30 |
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- We will review and collate your current marketing activity for 1 department, including their effectiveness and spend analysis of marketing activities over the last 12 months.
- We will prepare a detailed report and suggest where improvements could be made.
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| - Marketing plan |
30 |
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- We will liaise with the head of the department in order to produce a mission statement and identify the main objectives of the department going forward.
- We will examine the strength and expertise within the department to assess where the marketing focus should be.
We will develop an action plan to be implemented.
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| - Identifying new markets |
30 |
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We will liaise with the head of department in order to identify new markets or sectors to target for work. |
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Website Essentials
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Credits |
Select |
Details |
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| - Website build |
150 |
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Whilst Scala prides itself on producing high quality bespoke websites, we know that sometimes clients might only want a straightforward and simple website. By selecting this module you will receive a content managed website based on a templated system which uses the parameters of Scala's own 'off the peg' website software.
The package includes: basic content management system to edit any content and upload imagery; 20 web pages; editable news facility; enquiry/contact page and 5 high resolution photographic images to be used within the website. |
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| - 4-8 page eBook from existing document |
20 |
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An interactive flip-style online booklet which will capture the attention of your clients. Simply provide us with existing artwork (PDF or Word) and we will turn your current promotional material into a striking website feature. If you don't think your artwork is up to scratch we can also help. Just contact us to discuss your requirements and we can quote separately for this. |
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| - 9-16 page eBook from existing document |
40 |
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An interactive flip-style online booklet which will capture the attention of your clients. Simply provide us with existing artwork (PDF or Word) and we will turn your current promotional material into a striking website feature. If you don't think your artwork is up to scratch we can also help. Just contact us to discuss your requirements and we can quote separately for this. |
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| - Analysis of current website |
20 |
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- Chances are your website has evolved over the years with a few tweaks here and there. Our website analysis will give you an independent and objective insight into its effectiveness and what it says about your firm.
- Over the years we have read hundreds of firms' sites so we know what your competition is doing. We also write, design and programme website so we believe we have an eye for what works and what doesn't!
- We will re-word existing text where appropriate and suggest pages where the content should be completely re-edited or updated.
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| - SEO research & recommendations |
20 |
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- We will review your current 'keywords' and compare them to those of your competitors.
- As part of our service we will also submit keywords and phrases on your behalf to help your 'google' ranking.
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Client Relationship Management
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Credits |
Select |
Details |
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| - Health check for top 5 clients |
80 |
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- Once you have supplied us with contact information for your selected key clients, we will make direct contact with them to undertake an independent review.
- The review will be a mixture of questionnaires and direct interviews with key personnel, extracting what they say about your competitors, what they would like to see from you and how you are currently performing.
- By using experienced interviewers with legal knowledge and knowledge of the legal market - you can be assured of getting the information you need. For one prestigious law firm (who chose to survey a large number of its clients), it meant discovering that a whopping 76% of their clients rated their switchboard operator/system as less than satisfactory and 27% said that getting a suitable appointment was poor. It is amazing what you can find out if you ask.
The benefits to you.... - you are demonstrating to your client that you value their opinions - which all goes to enhancing your reputation; - it will identify areas for improvement; - it will enable you to manage that client going forward; - help to identify cross selling potential; - obtain new and detailed client testimonials for use on your website of marketing literature. - develop a stronger client loyalty and improve future client satisfaction. |
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| - Cross selling project |
60 |
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- In a recent client survey carried out for one law firm; it was revealed that 50% of its clients were using another law firm for services that were directly available from them!
- Don't let this be you! We will work with you to devise and establish a cross selling programme to improve your business opportunities and increase profits.
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Graphic Design
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Credits |
Select |
Details |
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| - Write, design and Print new Marketing literature |
80 |
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- Using your current branding we will produce 500 copies of a new piece of marketing literature.
- You will have the choice of 2 sizes - A6: 105mm x 148mm or DL: 210mm x 99mm, both are double sided. It will be printed using a four colour process, on 300gsm card and have a silk finish. This option includes a new picture/image for use on the literature.
- You can choose to publicise a particular department and its expertise, or it could be firm-wide. It could be used to enforce your firms' mission statement and be sent out to clients with your terms of business letter; it could even include client testimonials. We will happily help you to decide on the best option for your firm.
The benefits to you..... - Fresh literature to send to existing /potential clients or to have in your waiting room. - New corporate literature reinforces your firm's corporate identity and sends out a message that you care about how your firm is perceived...so why not take this as an opportunity to get rid of those tired looking leaflets! |
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| - E-mail newsletter template |
30 |
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- Using your current branding we will prepare a template for you to use when emailing your clients. Depending on your requirements, you can either design a standalone e-newsletter or - if you have an existing e-mail shot system - we will provide you with the coding for the new template that you can simply 'paste' in.
- This template will strengthen your corporate identify...it may even inspire you to do an e-marketing campaign.
- The cost includes a new picture/image to use on the e-newsletter.
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| - Write and design an advert |
30 |
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- Have you been using the same advert for years? Does it need refreshing or do you have a specific marketing campaign in mind?
- We will write and design a new A4 size advert for you to use. In fact, if you have a regular publication that you appear in, we will happily design an advert to their specified dimensions.
- The cost includes a new picture/image to be used on the advert.
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PR & Media
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Credits |
Select |
Details |
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| - Full press release and Media liaison |
40 |
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Do you have story that you need to shout about? Do you simply need to raise your press profile? We can help you to identify a story and undertake the necessary interviews to write the press release as well as provide a media list (including distribution numbers) and liaise with the appropriate editors to get the piece published. |
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| - Writing copy |
20 |
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Do you need help writing a brochure, website text or perhaps an article about a recent legal success? Once supplied with the basic information we can prepare the text, up to 500 words. |
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| - Editing current text |
20 |
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Are you unhappy with a particular piece of promotional text...such as the homepage on your website? We can edit any existing copy, up to 1200 words. |
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 See our HR Pick 'n' Mix modules |
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