We are delighted to announce that we have been shortlisted for ‘Marketing Campaign of the Year’ by the judges of this year’s national Personal Injury Awards.
The popular Eclipse Proclaim Personal Injury Awards 2017 are now in their tenth anniversary year and provide a unique opportunity to highlight and celebrate the excellence of individuals and organisations across the injury claims sector.
The awards ceremony will take place on the 29th November at the Hilton Deansgate, Manchester. We look forward to seeing clients, friends and colleagues on the evening.
By Natalie Rodgers
I first met Pamela Whitlam in July 2015 when I was asked by her solicitors, Switalskis, to handle the media coverage during the week-long Inquest into 11 year old Harry. Harry died on 9th August 2013 when he was struck by a reversing tractor on Swithens Farm in Rothwell, Leeds. Unusually, it was a Jury Inquest held in Leeds before the Assistant Deputy Coroner, Kevin McLoughlin (who, by coincidence, was my very first boss when I went into practice as a Solicitor).
The Jury returned a narrative verdict, and it was whilst I was writing the media release to be read to the awaiting press, that I was struck by the injustice and the absurdity of the situation in relation to drink-drive laws.
It was only during the Inquest that it came to light the extent to which the tractor driver, Gary Green was over the drink-drive limit. Up until that point, the family hadn’t been told. They were only aware that any criminal prosecution would have to be made by the Health and Safety Executive, rather than the CPS. Even then, they weren’t 100% sure whether Mr Green would face a prosecution at all.
I shared Pamela and her family’s outrage that the police had been powerless to do anything, and the appalling length of time that they were having to wait for justice for Harry. It was at that point I suggested to Pamela that she started a campaign to change the drink-drive laws so that that they applied to drivers of all vehicles, irrespective of where they were being driven. She was initially hesitant, believing that it was just not possible to do such a thing. But I explained what we would need to do, and how we could go about it…MP support, online petitions and, of course, PR. Fortunately, her legal team agreed to back and support the campaign.
Having the media outside court, waiting to hear the family’s post-Inquest statement was the perfect time to launch the campaign. So we did it…there and then… not really appreciating the journey that we were embarking upon.
Following the statement to the press, I prepared a campaign document – Whitlam’s Law – and further media releases for which we secured some coverage. However, without the support of an MP, it struggled to gain momentum. But Pamela and her lawyer, Amy Clowrey, from Switalskis Solicitors persisted, and eventually Alec Shelbrooke MP agreed to raise the topic in Parliament on 13th July 2017.
Here’ a link to the recent July 2017 PR coverage that we secured and co-ordinated for the campaign.
Here’s a link to TV coverage about the prison sentence that Gary Green eventually received in December 2016, which highlights the disparity in the law.
We’re absolutely delighted that Whitlam’s Law is one step closer to being realised and look forward to continuing to support Pamela, her family and Switalskis Solicitors.
The next step is for Pamela and her MP, Alec Shelbrooke, to meet with the Transport Minister, John Hayes who said during the debate: “I will consider how we might address this, including the possibility of future legislative reform.”
Scala has recently helped a new client, Morgan Jones Pett Solicitors (formerly MJP Solicitors), based in Norfolk launch their new corporate rebrand.
We’ve been providing marketing consultancy services to Morgan Jones Pett Solicitors on a retainer basis for the past couple of months. The first part of any new retained relationship is to undertake a thorough review of marketing activities, brand management and gain an understanding of the work they do and their business ambitions.
As part of our marketing strategy advice, we looked carefully at how their brand, MJP Solicitors was working and discovered that there are a couple of other MJP Solicitors in the UK, plus a tendency for the firm to use MJP and Morgan Jones Pett interchangeably in their external communications.
As a result, we recommended that they returned to their roots and re-introduced their full firm name, together with a new, fresh and modern logo. We worked with our preferred graphic designer to create a fabulous and versatile logo. Our aim was to produce a strong brand identity that conveys the expert and quality legal service that their clients have come to trust and rely on.
At Scala we thrive on working closely with our clients, getting to know their business ambitions to ensure we not only create a brand that captures the essence of their business, but one that will remain consistent and relevant.
If you are considering a rebrand, contact us: firstname.lastname@example.org / 0114 4070159.
Other brands that we’ve developed include Rebmark
The 2017 awards season is well and truly upon us, and at Scala we think it’s important to recognise the hard work of our clients (and join them in celebrating their successes of course!)
Awards are a great way to showcase your business achievements to clients, recognise staff members and benchmark your success.
We’re not even half way through the year and Scala clients are already enjoying award shortlisting’s and wins!
We’re very proud to work with all our clients and are delighted to share their successes so far….
This year sees Parklane Plowden celebrate 10 years since it was formed following the merger between Park Lane Chambers and Plowden Chambers in 2007. What better way to celebrate than with a few more awards on the mantelpiece!
A massive congratulations to everyone at Parklane Plowden Chambers who won their first award of the year – ‘Chambers of the Year’ at the 2017 Modern Claims Awards.
The awards ceremony took place at New Dock Hall, Leeds on the 27th April and celebrates cross industry success and talent.
With the first win under their belt, we’re keeping our fingers tightly crossed for further successes at other industry awards that they are shortlisted for:
Rebmark are enjoying continued success and kicked off what promises to be an exciting year with a double win at the 11th Annual ACQ5 Global Awards.
The awards ceremony which celebrates organisations and individuals that have achieved outstanding commercial success in designated areas of expertise, recognised Rebmark as the UK’s ‘Niche technology offering of the Year’ (legal).
Managing Director, Mark Hewitt won the ‘UK Game-Changer of the Year’ (legal).
Mark’s success has also been recognised by Yorkshire’s Insider Media, who awarded him a place on their coveted 42 under 42 list for 2017.
The list, which celebrates the regions brightest business talent, recognised Mark for developing award-winning software, including piCalculator and noiseAssist.
Mark, along with his fellow members enjoyed the annual 42 under 42 dinner at the Royal Armouries in Leeds on the 27th April.
We’re also delighted for Rebmark who have been shortlisted for two awards at the 2017 Claims Management Awards.
We wish all our clients the best of luck in their shortlisted categories.
If you need help identifying relevant awards to highlight your capabilities and successes, or support with writing and submitting an entry, contact us at: email@example.com, 0114 4070159.
Following the recent Bar disciplinary tribunal reprimanding and fining Michael Wolkind QC over claims made on his website, including the assertion he could ‘get Stevie Wonder a driver’s licence’, the Bar Council have responded by issuing a caution to barristers when advertising themselves on websites and other means of marketing such as email and social media.
Having recently (February 2017) updated the guidelines for barristers using social media (which can be viewed here), the Bar Standards Board offers advice to be applied in both a professional and personal capacity. Due to the inherently public nature of the internet, it is imperative to remember anything you publish online may be read by anyone and could be linked back to your status as a barrister and your chambers.
You might be surprised to learn that barristers were first permitted to advertise back in 1989 when the 4th edition of the Code of Conduct (has anyone still got a copy?!) was released. Back then no one could’ve predicted the impact social media and its various platforms-twitter, Facebook, LinkedIn to name a few would have on our lives.
Many at The Bar understand the importance of online advertising and social media in promoting Chambers, individuals and the profession generally. Here are the main things to remember to help you engage confidently with online advertising and social media.
Act with Honesty and Integrity – just as you do in your daily legal work, it is important that this dictum extends to your marketing activities. Barristers must not mislead anyone when making claims about their knowledge, experience or ability. Comparing yourself to another barrister is an absolute no-no! Using quotes and testimonials from lay and professional clients is fine, but always make sure that you have the relevant consent beforehand. When quoting legal directories, you must not be selective!
For example, here is an extract from a Legal 500 recommendation, “One of the best negotiators on circuit; he is a highly effective communicator and never gives up”. Quite an accolade, but barristers should not be tempted to misquote it as “The best negotiator on the circuit!”
Trust and Confidence – don’t ever post anything that may undermine your honesty. When it comes to advertising Public Access work practitioners are governed by the same rules regarding advertising as the rest of the Bar.
Confidentiality – it is totally acceptable to refer to reported cases that you have appeared in, or where the case was heard in open court. However, where a case hasn’t been reported but it is of significance to your practice profile, you need to follow a few general rules. If you want to mention a client by name make sure you get their permission first. If a case is ‘ongoing’, take extra care to avoid saying anything that may be prejudicial, particularly if there is an appeal pending. You might also want to run it past your instructing solicitor to ensure that they don’t have any objections to you mentioning that you are instructed on the case.
If you need any help with online marketing contact us at Scala on firstname.lastname@example.org, 0114 4070159.
*Source : Twiplomacy
St Ives Chambers, Birmingham is flourishing…and following a strategic business review are creating a number of staff roles to support Family Finance and Family Groups, as well as creating a new Marketing team.
They are looking for hard-working, enthusiastic and skilled individuals who thrive in a busy, team-centric workplace. This is a genuine opportunity to join a forward-thinking and ambitious Chambers who are focussed on delivering the highest quality service possible to a local and national client base in several key practice areas.
Chambers are currently recruiting for the following roles:
St Ives’ Chambers has a newly created position of Marketing Manager who will join the management team. They are looking for an individual with experience in an established marketing position, who ideally holds relevant qualifications (degree level).
Candidates must have experience of delivering marketing strategies to a high standard. Experience of staff management is desirable. The ideal candidate will need to be resilient and have an ability to build rapport with people in various capacities, from those who hold senior judicial positions, to graphic designers.
A new role of Marketing Assistant, who will work closely with the Marketing Manager has also been created. This junior role will suit someone starting out in their career who is keen to work in a professional and supportive environment. Whilst some experience of marketing is desirable, it’s not essential. If you have the right attitude and you’re extremely organise, this role is for you.
FAMILY FINANCE PRACTICE MANAGER
Following a strategic business review St Ives’ Chambers has a newly created position of Family Finance Practice Manager who will join their busy clerking team. Chambers is receiving an increase of work in this field and has created the role to ensure they continue to deliver a high quality clerking service to their prestigious client base.
They are ideally looking for individuals with experience in an established clerking role. Candidates must have experience of delivering practice management and business development services to a high standard and possess strong communication and interpersonal skills. Experience of Lex or Meridian software would be an advantage.
FAMILY FINANCE ASSISTANT PRACTICE MANAGER
Chambers also require an assistant family finance practice manager to assist the practice manager in all aspects of clerking; including managing barrister’s diaries, assisting with billing and liaising with clients and external legal contacts.
Previous clerking experience is not prerequisite to the role, but working in a legal environment would be an advantage. You’ll need to be a confident communicator, quick thinking and highly organised.
FAMILY ASSISTANT PRACTICE MANAGER
Due to a continued growth in the level of instructions received by the family team in chambers, they are seeking an Assistant Practice Manager to join the busy Family Clerking Team.
The closing date for applications is 14th April. To view the full job descriptions for all of these roles and for details on how to apply, please click on the link which will take you to the STAFF VACANCY page on their website.
Live-streaming for lawyers
This week we are delighted to announce the launch of our new ‘Live-streaming’ service.
We’ve decided to move our video marketing services up a gear by offering a live-streaming service (using YouTube) to our clients, giving them access to a whole new world of interactivity.
Video marketing is featuring heavily in the strategy of those working in the legal and professional services sector. Often clients come to us unsure of how they can harness video marketing without creating a “cheesy” Managing Partner piece-to-camera style film. We’ve all seen…and cringed at them! This new live-streaming service takes away will enable you to enhance your online profile.
Live-streaming is a really easy way to create online video content for your Chambers or firm because chances are you’ve already got an event or presentation in the pipeline that’s suitable for filming.
We’ve teamed up with our video partner, Whistle Video, to offer this new broadcasting service. Together we will guarantee the smooth running of the live broadcast – from setting up your YouTube channel; briefing the presenters; promoting the live-stream and filming on the day.
Preparing to live-stream
Before live-streaming any event you will need a verified ‘YouTube’ account. We are happy to manage this on your behalf and will add all the relevant logos to keep your YouTube Channel in line with your company branding.
YouTube is such an effective tool when communicating with clients, especially those too short on time to attend all your events – or those keen to keep their expenses down!
Once we have set-up your channel, had it verified and enabled the live-streaming function, we will set up your first live-streamed event. This will include the event title together with an informative description and creation of a custom URL for your live broadcast. The information can be shared on your website and social media channels to promote the event and encourage people to tune in. By adding a watermark across all videos on your channel, viewers can directly subscribe to your channel during every broadcast, increasing your subscriber numbers.
The great thing about live-streaming is the level of ‘real time’ interactivity it allows you to have with your audience. Parklane Plowden Chambers utilised this service on Monday 27th March at their ‘Discount Rate Repercussions’ discussion and could answer questions not only from those in attendance but also from viewers using the live chat facility.
What are the benefits to lawyers live-streaming
We’ve already mentioned the increased level of interactivity live-streaming can offer and here are just a few more benefits of this new service.
If you’re interested in live-streaming, we’d be delighted to help.
Contact us at email@example.com, 0114 4070159.
Switalskis Solicitors have vowed to support their client, Bronwyn Watson, with her campaign to bring about a change in the law following a decision by the Criminal Injuries Compensation Authority to not make an award arising from her being a child-victim of voyeurism.
Bronwyn Watson was 15 years old when her step-father secretly filmed her in the bathroom of their family home. She discovered the indecent images of herself, along with other indecent images of children, when she was 18 years old. Her step-father was subsequently sentenced to seven months in prison for taking indecent photographs of a child and voyeurism.
Despite the crime having a profound effect on her, last week a Judge sitting in the Administrative Appeals Chamber found that because the crime was neither violent nor classed as a sexual offence, she was not entitled to recover compensation. Bronwyn and her solicitors are pressing for a change in the law to widen the current scheme to individuals affected by new digital-age crimes.
To view the judgment, please click here.
Scala – PR services for the legal sector
Scala is supporting both Switalksis Solicitors and Bronwyn with the PR for their campaign.
We have circulated informative media releases across regional and national news outlets using our extensive PR contact lists.
By effectively managing the PR and liaising on behalf of our client, we have already secured Bronwyn and Jim Littlehales, a Barrister in the Criminal Defence department at Switalskis Solicitors an interview with BBC Essex. The audio from the interview can be listened to here.
Due to our strong links with a number of legal publications, the case has also been featured in the Solicitors Journal, please see link below: https://www.solicitorsjournal.com/news/201703/voyeurism-victim’s-lawyers-call-reform-criminal-injuries-compensation-law
If you require any support with your PR, please contact us on: 0114 4070159, firstname.lastname@example.org.